The internet space is full of information, all kinds of information- the good, the bad and the ugly. A regular online content consumer is taking in almost 285 pieces of content on a daily basis! Now that’s a huge amount of data to take in. So how do you make sure, the reader consumes your …
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Most businesses often struggle to understand the complete use of micro-blogging platform “Tumblr”. Sure, it caters to a unique audience. The contributions made here are usually NOT run-of-the mill content. But despite being niche, it is not able to ring a bell even today. Well, there are a number of reasons for that: Even though …
Human beings and emotions go hand-in-hand. Take away emotions from them and you will find robots in blood and flesh. Marketing campaigns thrive on emotions. Triggering an emotional response from the audience is an important element of any successful marketing campaign. Here’s how you can use emotions for marketing.
We all know content marketing is the name of the game today if you want your brand to make its mark in the industry. But how do you create a strategy that is not just compelling for your audience, but also highly effective in converting your prospects?
Here are the 5 pillars of content marketing you must know of.
The number of people who access web content from their portable devices is growing every single day. In fact, number of mobile users have now exceeded over 1 billion people worldwide, and even overtook desktop usage for the first time in 2015. This, along with the roll out of Google’s brand new algorithm that penalises …
Originally published on: Medium | Vanhishikha Bhargava By now, companies and brands across the world are well aware of the fact that irrespective of how different their product is from those being offered in the market, there is no way they can escape telling a good story. Let’s be honest for a minute here, not …
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