Table of Contents
Table of Contents

BuzzSumo is one of the best content marketing tools today.

Content marketing is a powerful tool in your business’s arsenal. You can use it to build your brand, increase traffic, and attract new customers. 

But this is easier said than done.

How do you know what kind of content to create? Which topics will interest your audience?  And if you want to reach the biggest audience and convert your interested readers into paying customers, you need to create content of the highest quality

That’s where BuzzSumo comes in.

This is one of the most powerful and versatile content marketing tools out there to help you reach your marketing goals with minimum yet strategic efforts. In this article, we’ll talk about its features and how it contributes to better content marketing strategies.

Content marketing tool – What is BuzzSumo?

BuzzSumo is an excellent content marketing tool that helps you discover what types of content are most popular on the internet. It’s a great way to see what people are talking about, what content is being shared, and which articles are generating the most traffic. 

It’s a superfast tool that lets you search for content based on social media metrics, including shares, comments, likes, and more. This can be very useful when creating new content, as it allows you to see what people want to read about.

If you’re looking for an easy way to analyze your competitors’ content, this tool will help you do just that. Furthermore, you can use it to find influencers in your niche and see what they are sharing too!

BuzzSumo has become one of the favorite tools for finding popular content, but it’s also useful for finding content ‘trends’ across different industries and topics.

For example, if you want to know what people are talking about when they discuss “dog food” or “cat food”, BuzzSumo can help you find those conversations and see what people are saying about them.

How to use BuzzSumo as an effective content marketing tool?

1. Content discovery 

BuzzSumo content research is impeccable.

Find out what topics are popular in your industry and how other companies are using those topics in their posts. You can also see which posts have been shared the most on social media.

This information is helpful when creating new content for your blog or website.

BuzzSumo - Content Discovery

Source – BuzzSumo

Here’s what makes BuzzSumo’s content discovery feature so powerful –

Discover results by time period

You can use BuzzSumo to look at what’s trending within a particular time period (for example, the last 24 hours, week, month, or year). This is particularly useful when you want to find out what’s currently being shared on social media, as opposed to just popular posts from the past.

Discover results on different social network

Every social networking site is different with each prioritizing a particular kind of content and catering to a particular kind of audience segment. With BuzzSumo research, you can find and compare which content performs better on Facebook, Twitter, or Instagram.

Discover results by content type

One of the first things you should do as part of your content marketing strategy is to find out what kind of content works best for your industry. You can do this by searching for topics that are related to your niche, and sorting them by most shared.

Then you can filter the results by different types of content –

  • Blogs
  • Infographics & videos
  • News articles & press releases
  • Tweets & Facebook posts, etc

Discover results by domain

You can easily enter a website address and find the most shared content from that organization’s website. This is a helpful feature for effective competitor analysis and figuring out what content works best in your industry.

Discover results by the author

You can also find the best work of a particular author. Simply search “author: Vanhishikha Bhargava” or just click their name.

2. Content insights

The real benefit of BuzzSumo as a powerful content marketing tool comes when you dig into the data and compare how different types of content perform. 

Once you’ve found the top-performing pieces of content related to your chosen topic, BuzzSumo will show you the number of shares each piece has received from Facebook, Twitter, LinkedIn, and Pinterest. You can also see who shared the content and how many times they shared it.

This is a super handy feature. For example, it’s useful to see which headlines work best for your industry. This will help you write better headlines in the future. You can also compare what kind of content works best in your niche – images, videos, blog posts, etc.

​​BuzzSumo - Content Insights

Source – BuzzSumo

3. Influencer information

BuzzSumo is an excellent tool to find influencers in your industry. Go to the “Influencers” tab and enter your topic. Then you can see who has been sharing content on that topic, and what they have shared.

This can give you an idea of who is influential in your niche and also who might be a good source for guest posting or other types of outreach. This is key for building relationships with influencers (and getting them to promote your brand).

BuzzSumo - Influencer identification

Source – BuzzSumo

Here’s what makes BuzzSumo’s ability to gather influencer information so powerful –

Search across multiple platforms

You can scan Instagram, Twitter, and YouTube influencers through this content marketing platform without having to juggle between multiple platforms.

Get influencer alerts

Set notifications for when particular influencers publish content. This enables your business to react first.

Analyze influencers

When your brand chooses to collaborate with any influencer, it’s important to ensure that their ethos matches yours. BuzzSumo lets you explore an influencer’s likes, loves, and interests.

Easily export the discovered data

Share BuzzSumo data to your internal teams as a CSV, PDF, or Excel file with just a single tap.

4. Get instant alerts

BuzzSumo continuously crawls the web for keywords in your industry. This is a great way to keep up with what’s going on in your industry without having to spend hours searching Google or Twitter, for instance.

You can easily set a trigger for a particular kind of activity and BuzzSumo will send a notification directly to your nominated contact. This lets you stay ahead in the game and always be prepared for what’s to come.

BuzzSumo - Alerts

Source – BuzzSumo

Here’s how BuzzSumo’s alert system can benefit your business’s content marketing efforts –

Reputation risks

Keep a close eye on what’s being told, discussed, and criticized about your brand so you know when and what to respond along with making speedy preparations for damage control.

Competitor monitoring

You can also track news about your competitors so you can always be informed and make the most of any opportunity that may arise. Remember in business, a bad day for your competitor could prove to be a good day for you!

Get industry news

Set alerts for buzzwords in your niche/industry and know when the news is big, bad, or ugly. This lets you easily incorporate it into your content, if necessary.

5. Identify your best platform

BuzzSumo is a great resource to see which content performs well on different social media platforms. The tool provides you with the number of shares, mentions, and likes each piece of content has received.

This information can help you identify your best platform for sharing blog posts or videos. 

For example, if you find that a blog post about Facebook marketing performs better on Twitter than on Facebook itself, then you may want to share it there instead of on Facebook. This way, you’re spending your marketing budget more effectively.

6. Explore video marketing

Video marketing is booming with 86% of marketers claiming that video has helped them generate leads and 81% of them claiming it has helped them directly increase sales.

If your business intends on leveraging this new and exciting domain under content marketing, BuzzSumo has got you covered!

Unlike traditional content, video can be comparatively more expensive and time-consuming to create and distribute. With so much effort and resources being put into it, you obviously wouldn’t want your video marketing efforts to go in vain.

This is where BuzzSumo helps you –

  • Find the best ideas in your niche so you can effectively answer questions your customers have through video. 
  • Understand the different kinds of videos that work, the average length of videos that get the views and traction, the titles that seem to work, etc.

BuzzSumo - Video Marketing

Source – BuzzSumo

BuzzSumo features and pricing

BuzzSumo Pricing

Source – BuzzSumohow to use BuzzSumo

Free plan

The Free plan by BuzzSumo offers you only –

  • 10 free searches a month.
  • 1 year of historical data (max 1,000 results) – This deals with the data extracted from BuzzSumo’s archive of 8+ billion articles.
  • 1 user can access your free BuzzSumo account.
  • 1 content project that can contain a maximum of 100 items.
  • 1 custom feed that lets you see what is trending, whether that’s worldwide global stories or in your industry.

You also get access to powerful BuzzSumo features like –

  • Content Ideas Generator
  • Content Analysis Reports
  • Domain Reports
  • Influencer Searches
  • Backlinks
  • Journalist Profiles

Pro plan

The Pro plan by BuzzSumo costs $99/month when billed monthly or $79/month when billed annually.

It includes everything in the Free Plan. In addition, it includes –

  • Unlimited monthly searches.
  • 5 users can access your Pro BuzzSumo account.
  • 5 custom alerts to track media mentions and their social shares for brand names, competitors, keywords, articles, and backlinks.
  • 50 exports/month to download CSV, Excel, or PDF files of BuzzSumo information, including content searches, content analysis, backlinks, etc.
  • Unlimited projects and items.
  • Ability to create 10 custom feeds.

Plus plan

The Plus plan by BuzzSumo costs $179/month when billed monthly or $139/month when billed annually.

It includes everything in the Pro Plan. In addition, it includes –

  • 10 users can access your Plus BuzzSumo account.
  • 10 custom alerts.
  • 150 exports/month.
  • 20 custom feeds.

You also get access to additional BuzzSumo features like –

  • Question Analyzer

Large plan

The Large plan by BuzzSumo costs $299/month when billed monthly or $239/month when billed annually.

It includes everything in the Plus Plan. In addition, it includes –

  • 2 years of historical data.
  • 15 users can access your Large BuzzSumo account.
  • 30 custom alerts.
  • 200 exports/month.
  • 50 custom feeds.

You also get access to additional BuzzSumo features like –

  • YouTube Analyzer
  • Top Author Search
  • Facebook Page Analyzer
  • Facebook Pages

Is BuzzSumo the best content marketing tool for you?

Whatever content marketing strategy you decide to implement, BuzzSumo can be a valuable tool in your arsenal for content planning and distribution. 

Also read: 8 Biggest Content Marketing Trends You’ll Be Seeing in 2022

One of the best things about BuzzSumo is that it is not just a simple content monitoring tool. As you can see, it comes packed with a lot of features – keyword analysis, influencer analysis, and competitor tracking, for example. These features make it easy for businesses to use BuzzSumo as a simple, effective, and time-saving content marketing tool.

Because it gives you a ton of great data, the possibilities are endless when it comes to utilizing BuzzSumo for your marketing strategies. 

However, if you’re looking for expert guidance on how to leverage content to grow your business, you can reach out to us at Contensify. We’ll help you go from selling your business to attracting more business with content marketing!

Get in touch with us today.

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