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Tool Review: Leverage Semrush for Content Marketing

Vanhishikha Bhargava
Semrush for Content Marketing

Content is the backbone of every aspect of online marketing in this day and age. 

Whether you want to increase your organic traffic, build links, or even run Facebook advertisements — content can have a massive impact.

However, building an effective content marketing strategy can be difficult and time-consuming. Your content can get easily lost in a sea of useful yet generic information.

Thankfully, there are tools that can help you with your content marketing strategy. Semrush is one of the best content marketing tools.

This article will walk you through some examples of how you can use Semrush for content marketing strategy, its features, and if your team should invest in it.

What is Semrush?

Source: Semrush

Semrush is an all-in-one marketing software that helps businesses in digital marketing and Search Engine Optimization (SEO) to manage organic and PPC campaigns, track keywords, audit websites, find opportunities, and much more. The tool can be used as part of an SEO strategy or as a standalone service.

And for this reason, it’s also one of the top SEO tools digital marketers use.

The main advantage of using this tool is that it allows users to analyze competitors’ SEO strategies and see how many backlinks they have earned over time. This makes it possible for them to determine how much effort other companies have put into their SEO campaigns to rank better than them in Google’s organic SERPs (Search Engine Results Pages).

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Semrush tool overview – How to effectively use Semrush in content workflow?

If you’re using Semrush for content marketing, there are a few things you can do with the tool that will help you improve your site’s performance and rank higher in search results –

Topic research 

Source: Semrush

When it comes to content marketing, the most important thing is creating valuable content for your target audience so that they stay interested in what you have to say and keep coming back for more information about your industry or niche.

The first step to using Semrush effectively is topic research. This means you need to know your topic before starting with keyword research. This will help you focus on only relevant keywords so that you don’t waste time on irrelevant ones. Here, you can also mention which location you’re targeting. 

You will then be presented with the top: 

Keyword research

1. Keyword Overview

Keyword Overview is a section of Semrush that provides an overview of relevant keywords in your niche. It shows you how many times each keyword was searched for, how competitive it is, and what the CPC is.

Source: Semrush

Semrush allows you to look up keywords and see how they are performing, so you can choose the best ones for your content strategy by validating the most important metrics.

Get valuable insights on metrics and data points like:

2. Keyword Magic Tool

Semrush provides a Keyword Magic Tool for in-depth keyword analysis. You can effectively explore your niche. Furthermore, find long-tail keywords broken down into topic-specific subgroups.

Source: Semrush

3. Keyword Manager

You can then easily save your research in Keyword Manager.

Source: Semrush

Automate content briefs

Semrush has a robust system for creating content briefs based on keyword research. 

Semrush’s SEO Content Template tool is extremely powerful and can be used to create customized content briefs for each of your different target audiences.

To create these templates, all you have to do is enter your target keywords. The tool will then produce customized, easy-to-understand SEO recommendations for your copy. Here, you get access to semantically related keywords, recommended text length, optimal readability score, best practice tips for your page title, meta description, H1 tag, etc.

You can then easily export your SEO content templates to a .doc file and share them with your writers. Furthermore, you can automate the process of checking the submitted content by directly sending it to SEO Writing Assistant to ensure it’s optimized.

SEO Writing Assistant

Semrush uses an artificial intelligence algorithm to identify common mistakes in your blog posts, social media updates, and website pages. It then suggests corrections as you are typing.

Source: Semrush

You can use this powerful editor to improve your content’s: 

You can also leverage the Semrush Writing Assistant add-on for Google Docs, WordPress, or MS Word 365.

Track keyword performance

Just doing effective keyword research and creating content around it is never enough. You need to track how fruitful your efforts have been.

You can use Semrush to see how well your keywords rank in SERPs (search engine results pages). This will tell you which are performing well, which aren’t getting enough traffic, and which need more optimization work. This can be done for multiple device types and geographic locations.

Source: Semrush

Content audit

Source: Semrush

A Semrush audit is an excellent way to see where your website needs improvement. It will show you which keywords are bringing in the most traffic and which are not performing well. This will help you make better decisions about what content you should create and what content you should remove from your site.

Content audits are also an excellent way to determine whether or not your website is doing a good job of converting visitors into subscribers, customers, or leads.

Regular website content audits help you understand the following: 

With Semrush’s Content Audit tool, you can: 

Semrush tool features and pricing

Semrush offers 4 plans –

Free Plan

This plan is ideal for marketers just testing the Semrush features and benefits.

With this plan, you can get access to: 

Pro Plan

The Semrush Pro Plan costs $119.95/month.

This plan is ideal for newer and smaller teams who are just getting started with effective content marketing.

With this plan, you can get access to: 

Guru Plan

The Semrush Guru Plan costs $229.95/month.

This plan is ideal for mid-size businesses and small agencies.

It includes everything in the Pro Plan. In addition, get access to: 

Business Plan

The Semrush Business Plan costs $449.95/month.

This plan is ideal for enterprises and larger agencies.

It includes everything in the Guru Plan. In addition, get access to: 

Should your brand use Semrush for content marketing?

Being a successful content marketer is not an easy task. 

Although it used to be a marketing tactic that worked well for small businesses, SEO and social media marketing have become more important than ever, thanks to online search. To compete with established brands, newer brands need to hold their own against the biggest names in the business. 

That’s an uphill battle, but Semrush tools can help a lot.

To summarize, Semrush is a valuable tool for keeping an eye on your competitors, monitoring the up-and-coming sites in your industry, and assessing the potential of your content marketing strategies.

However, if you’re looking for expert guidance on leveraging content marketing to grow your business, you can reach out to us at Contensify. We’ll help you go from selling your business to attracting more business with content marketing!

Get in touch with us today. 

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