Content marketing is not a one-person job. It can get hectic when you create content for many different platforms. It involves writing, creating graphics and videos, and publishing them within deadlines. For all this, you need both a team and tools.
You need the best content marketing automation tools to cover mundane tasks so your team can focus on creativity.
Consider three factors to choose the best content marketing tools for your business:
- Time to Value
If content marketing tools align with the above three, you don’t think twice. Just invest. Efficient content marketing tools will save you both time and energy.
We’ve gathered a list of top content marketing tools for your content strategy, creation, and publishing. Choose the ones that fit your needs.
Best Content Marketing Strategy Tools for Your Business
Marketing can get exhausting without the right tools. Tools help you craft the right strategy, discover new buyer personas and create SEO-optimized content. All this helps target your audience. The best content marketing tools are the ones that fit your workflow and budget. Below is the list of the top content tools that you must try out.
Ahrefs is an advanced tool suite that contains multiple content marketing tools for all content marketing needs.
- The Keyword Explorer shows the searches made by people. You can use those keywords to rank your blogs higher on Google.
- The Site Explorer tool lets you peek into your competitors’ site performance. See the keywords they are ranking for and the top pages that attract the most traffic.
- The Content Explorer pulls out relevant content for any keyword. It also shows domain ranking, referring domains,
and traffic on the content piece.
Google Analytics is a free tool by Google that lets you analyze your website performance. It tells you where your website traffic is coming from and provides additional information about visitors — for example, demographics, device type, etc.
This information is crucial for your website performance as it reflects people’s interest in your product. You can use this information to refine your buyer persona or run targeted ads across social media.
Once you know your site visitors, the next step is to understand how they interact with your site. That’s where Hotjar helps. The heat mapping feature in Hotjar provides a visual overview of where users scroll and click on your website. Do they scroll on the landing page through the end or leave it in the middle?
This data comes in handy for A/B testing your landing pages or CTAs. Hotjar lets you directly ask questions to your users while they’re on your site —questions like, ‘did you find what you were looking for?’. The answers act as customer feedback. Use it to enhance your site experience.
Zapier helps you connect different software to create a systematic workflow. For instance, you can receive a Slack notification whenever a user fills a Typeform or get notified whenever someone mentions you on Reddit. In the first use case, you connected Slack with Typeform and in the second one, Slack with Reddit.
This automated system saves hours of going back and forth with multiple apps. After the pre-decided action, Zapier triggers the next step on another app automatically. The aim is to automate your workflow so you can focus on new leads and clients.
Google Search Console
Google Search Console comprises multiple free content marketing tools by Google that let you analyze your website performance on SERP. You can see whether Google can find and crawl your site. Track indexing issues along with 404 and 500 series errors.
You also receive email notifications whenever your site experiences an issue. You can resolve it and let Google know about it. It’s your chance to add new pages, refresh content and push it to higher rankings.
ClickUp is an all-in-one project management software where you can store documents, set goals for your team, chat internally, and report progress in real-time. It’s an excellent tool for marketers as it can manage large volumes of content, tasks, calendars, and workflows.
The best feature of ClickUp is its checklists, which ensure that each task gets done systematically. You can add checklists for writing, editing, or publishing a content piece and ensure your employees follow the exact process. It significantly reduces the room for error.
Whether it’s an email, blog, or book, you’d want your writing to be free from grammatical errors. Grammarly helps with that. It’s an editing tool that corrects grammar and suggests improvements in your content to improve clarity and readability. It monitors punctuation errors along with language preferences – British or American English.
Grammarly measures the score of your content out of 100; the more the score, the better. It also has a chrome extension that covers Google Docs, forms, and emails so you can avoid embarrassing grammatical mistakes. You can save hours of cross-checking your content as Grammarly takes care of it.
Yoast is a handy WordPress plugin that helps optimize your content for SEO. It analyzes your content for SEO practices such as appropriate paragraph structure, reading ease, link support, permalink cleanups, and keyword density.
Yoast helps you place appropriate keywords and edit your meta descriptions and URL slugs. The indicators in Yoast are colour coded with red, green, and yellow to help you identify what part of the content needs optimization.
Loom is a visual aid tool that lets you record your screen with videos of yourself. You can use it to drive product marketing, streamline team collaboration, scale your content marketing efforts and share knowledge across your team.
It is every video editor’s dream tool, as they can explain various points easily. You can answer quick questions while sharing the screen. It is a simple tool that you can use to create tutorials, product demos, or walkthroughs.
Working with different writers and editors involves multiple tasks and deadlines. Trello helps you assign tasks with due dates to ensure you never miss a deadline. You can create slots for each step of the process. For instance, if you have to put together a procedure for writers, your tasks could be — brief assigned, outline done, submitted, edited, and finished.
Canva brings out a graphic designer in every marketer. Not everyone can design, but Canva makes it easy. It comes with ready-to-use templates for different platforms, for example, Instagram posts, stories, blog graphics, and posters. Use templates or create your graphics from scratch.
Canva provides all sorts of images, including charts and graphs, which you can directly use in your presentation or report. The pro version also lets you schedule Instagram posts through the app; no more spending hours downloading and sharing images.
- Google Docs
Google Docs is used widely for content writing, editing, and collaboration. It comes with in-built tools like spelling and grammar check, dictionary, voice typing, and language translator to ease your work and save you from rookie mistakes.
And it’s highly collaborative. You can add anybody to ‘view’ or ‘edit’ the content. Marketers use this feature to collaborate with content writers, edit their content and give suggestions, which they can resolve upon solving the issue.
Airtable can store data – especially spreadsheets – in one customizable space. It’s a project management tool through which you can manage writers, create editorial calendars and track your marketing campaigns. It’s a good tool for time and project management as you can see an overview of your workflow over the day or week.
Different views such as Kanban, Gnatt, Grid, and Gallery, provide different perspectives on your tasks. Some show the time-based distribution of tasks, while some show employee-based distribution. You can manage your tasks and work data effectively so that all your team members have easy access and make teamwork a lot easier.
Google Optimize is a good tool for A/B testing your web pages. It uses Bayesian statistical methods to compare various pages’ performance against a set objective so you can choose the best one. It runs your website pages for different users and checks how they react to it.
Then, it provides analytics on design, content, and layout. With Google Optimize, you don’t have to rely on your instincts. You can test custom-tailored messages or new homepages for the audience and see what works best.
WordPress is a content management system where you can build and host websites. It could be a business website, a blog, a portfolio website, or an online community. WordPress contains plugin architecture and templates you can customize to suit your business or blog. Its easy-to-use tools help you draft, schedule, and revise your content at any time before posting.
You can create separate profiles for writers so they can contribute to your website, but you can be in charge. Remember, there is a difference between wordpress.org and wordpress.com. On wordpress.org, you can host your site after buying a name from a third-party site. But wordpress.com hosts your site for you.
BuzzSumo is a content research tool that allows you to discover top-performing content pieces on various topics. You can also see popular industry influencers, monitor brand mentions across social media, and see backlinks. You can set keyword alerts and get notified whenever someone posts content related to that topic; save hours of content and competitor research.
When you post content, it is critical to ensure it is timely and relevant. For instance, a Christmas gifts listicle would not be timely in March. But it’ll be in demand in December. Google Trends shows the topics popular during a specific period. It shows the keyword volume and related keywords you can filter for your country or region.
While related topics show trending topics associated with the term you searched for, related queries show the exact words people use to search for those topics. With Trends, you can plan your content ahead of time; post it when it’s most in-demand; and bag the traffic. You can also compare two or more terms to see how their trend differentiates.
Statista provides market and consumer data that you can use in your blogs, case studies, and reports. It contains data on 170 industries, including media, business, tech, politics, and society.
The data comes mainly from surveys, lectures, and research. It presents data in graphs and charts that you can download in PNG or PDF format to use in your content to improve its authenticity.
Keyword hunting is time-consuming, but Keywords Everywhere makes it super easy. It’s a Chrome extension that pulls out relevant keywords whenever you search for a term on Google. It shows keyword volume, CPC, competitor data, and related keywords and saves you hours of back and forth copying data from a website.
Typeform is an advanced substitute for Google Forms, where you can display questions based on a user’s previous answer. It lets you conduct surveys with complex logic. You can integrate Typeform with Slack, Salesforce, or Google Workspace, for easy usage.
Hunter lets you find verified emails from different websites. Whether you’re looking for industry experts for quotes or pitching bloggers for backlinks, Hunter can pull out everyone’s emails. It comes with a Chrome plugin so you can collect emails automatically while browsing through various web pages.
Clearscope is an ideal content optimization tool for writers and marketers. It’s a Google add-on tool that you can use to optimize content within Google Docs. The aim is to align your blogs with people’s searches. Clearscope suggests appropriate keywords with the number of times they should appear to rank higher on SERP.
Semrush is an all-in-one SEO tool that lets you grow your organic traffic with the help of SEO tools. It allows access to both national and international keywords across 130 countries. You can analyze your competitor’s website, track your PPC campaigns, and create and schedule your posts on a single platform.
It also lets you run SEO audits and keep track of your website position on SERP. Semrush makes it easy to analyze your SEO database, including keywords, backlinks, and domain authority and helps you make business decisions.
Mailchimp is an all-in-one marketing software that lets you sell via email and website. You can create beautiful designs – from custom templates for websites to emails. It has prebuilt automation to remind users of abandoned carts with click-worthy emails. Marketing CRM helps you identify different customers and segment them to send personalized emails.
Mailchimp has several email templates that you can use to create eye-catching email designs. With integrations like Shopify, Stripe, and Quickbooks, Mailchimp eases email marketing. It is a one-stop shop for all email marketers. Mailchimp offers communities for freelancers, agencies, and developers where they unlock tools to manage their business.
Salesforce is a cloud-based CRM tool that provides cloud services to businesses to build better customer relationships. It consists of sales, marketing, IoT, service, commerce, analytics, health, and financial cloud. Each one caters to a specific purpose.
Salesforce helps companies provide impeccable customer services across all aspects of a business and enhance customer experience. Sales tools gather data from social media and emails and provide customer insights. It helps you understand their specific requirements so you can send personalized suggestions.
Nail Content Marketing with Automation Software
Successful marketers understand the role of content marketing tools in driving campaign success. You can’t go wrong with software from the list above. To make the best of these tools, connect with Contensify. Our team combines creativity and software to run successful marketing campaigns.