B2B businesses can no longer afford to ignore social media.
Today, 84% of B2B buyers or decision-makers use social media to research products/ services.
According to CSO Insights, a typical B2B sales cycle length averages 4-6 months, and can stretch up to 1 year. This extended cycle demands constant nurturing of multiple decision-makers involved in the process.
That’s where social media becomes invaluable!
But, pinning down an effective B2B social media strategy is not easy. Social media agencies specializing in B2B can help win this intelligent and informed class of prospects. This blog helps you find them.
List of best B2B social media marketing agencies
Here are the best B2B social media marketing agencies that are making waves across the globe:
1. Contensify
Contensify helps B2B brands “Get Social” the right way, by sharing relevant content on the right channels that helps attract readers. You need well-researched content and you need audience-turned-brand advocates to drive traffic and convert them into paying clients. Contensify understands all such needs to craft a social media marketing strategy that helps you stand out!
Contensify’s approach to blending content marketing with social media strategies sets them apart from conventional agencies. They delve deeper into the specific needs of B2B companies, to get an edge in content creation that aligns with business objectives and buyer personas. Results? Leads converted to loyal customers.
Here’s the 4 step framework that Contensify follows:
- Product analysis – understand your product, your target audience’s social behavior, and the goals of your social media presence to tap into the right channels
- Social analysis – do thorough research and gain market intelligence on gaps and pain points to find your opportunity to shine
- Strategy – create a strategy that does not just ensure consistent publishing but is also optimized for best social media practices
- Execution – publish, track performance, and improvise are the follow-up actions
With their holistic approach to social media marketing, they successfully create the touchpoints required to drive conversions.
2. Lyfe Marketing
Lyfe Marketing takes a performance marketing approach to social media. Their prime objective is to achieve measurable results for their clients. They do it with strategic planning, where they plan and execute tailored B2B social media campaigns that drive ROI.
With a farsighted vision to create an overarching strategy that performs well, they offer social media marketing services, social media advertising services, email & SMS marketing services, and PPC management services.
Lyfe Marketing is a full-service marketing agency that handles all the marketing needs of a brand in one place.
3. Ironpaper
Ironpaper emphasizes inbound marketing and offers strategy, content creation, and social media management services to drive forth business growth.
Their approach is to integrate social media strategies with lead generation and customer engagement efforts to build meaningful relationships with clients. They focus heavily on marketing results and take an analytical approach to crafting a social media strategy that drives growth.
As a B2B growth agency, they aim to generate leads and smarter revenue for B2B companies with a long or complex sales process.
4. TopRank Marketing
TopRank Marketing integrates influencer marketing with B2B content, social media marketing, and SEO. As a result, their approach is to create meaningful relationships with influencers and collaborate with them to build strong networks that amplify the client’s message.
They prioritize creative brand visibility and authority via high-quality relatable content. They focus on creating credible content that’s backed with data and narrates the uniqueness of a brand.
TopRank Marketing ensures increased content reach, highlights human intelligence, builds an engaged community, and increases a brand’s share of voice.
5. inBeat Agency
inBeat agency offers a host of paid media and micro-influencer marketing services for your social media strategy.
This agency specializes in micro-influencer and user-generated content marketing to help B2B brands drive traffic and following across platforms like TikTok and Instagram. They closely collaborate with niche influencers to create relatable and high-performing content. These niche influencers help create a community and engage them to create long-lasting connections.
inBeat sits at the intersection of performance and creative marketing where they use data-driven insights to craft creative campaigns.
6. The Social Shepherd
The Social Shepherd is a social-first digital marketing agency that grows ambitious brands with a mix of social, paid, creative, and influencer tactics.
They craft social media strategies that are optimized for channels to build cult-like communities for their clients. With a deep knowledge of each social platform, they launch campaigns that align with the individual platform algorithms. Their technical capability gives you the right boost per channel, and their creative content is tailored to win the heart of their prospects.
The Social Shepherd combines its creative campaigns with data-driven strategies to amplify the performance of each social media post and ultimately drive conversions.
7. Brafton
Brafton is a fully-fledged content marketing agency offering tailored social media marketing strategy that addresses the specific needs of their B2B clients.
They offer a blend of organic and paid social media strategies in an attempt to maximize the reach of their B2B clients with relatable content. Their approach to social media goes beyond content distribution and focuses on creating rich-media content that’s not just creative but also leaves a mark on the target audience.
With a results-driven approach to social media success, Brafton creates memorable and meaningful social content that amplifies the brand voice.
8. Walker Sands
Walker Sands’s unique approach to creating a marketing strategy for their clients is a blend of public relations, content, and social media efforts.
As an integrated marketing and PR agency they believe in outcome-based marketing as the B2B secret sauce and lead with outcomes above channels. Their efforts are aimed at contributing to real growth with an outcome-oriented and audience-obsessed approach to B2B marketing.
Walker Sands focuses on nurturing value-based audience relationships with organic B2B social media marketing. They ensure enhanced brand visibility and engagement.
9. Sculpt
Sculpt is inclined towards building a social media strategy that emphasizes relationship-building and trust.
They aim to create and execute social media strategies that inspire brand advocates and influence decision-makers, to successfully drive growth. Metrics, experimentation, and expertise are at the heart of each social media strategy they create. With industry expertise, they have their tactics for social success pinned down but believe in experimentation to foster growth and increase MQLs.
Sculpt helps B2B brands bring their A-game to social media with strategies that create demand, lift brand voice, and give an edge over competitors.
10. Fifty Five and Five
Fifty Five and Five is a new-age agency that brings human creativity to the realm of AI to create social media campaigns that build brand awareness and generate leads.
Their social media campaigns are aimed at creating impactful content that educates and engages B2B audiences. They amplify channel reach with innovative tactics to help B2B brands connect with their clients effectively. With their technology excellence, they are a great choice for B2B tech brands who want to be established as trusted brands.
With their innovative data-driven campaigns they aim to inform and inspire prospects to convert them into trusted clients.
Conclusion
Going viral might be the ultimate goal for B2C, not for B2B. B2B social media marketing has to survive beyond a viral post to be able to build lasting relationships, foster trust, and drive tangible business results. Otherwise, it’s just as good as a false positive.
Partnering with a top-tier B2B social media agency like Contensify can help you go viral and also survive the aftermath of dying fame, by creating valuable content that resonates with your target audience.
Get in touch with us to amplify your social presence and conversion.