Growth hacking is the game plan for every start-up out there today, and why wouldn’t it be? After all, it is the fastest way to drive in more traffic and hence, increasing the number of conversions on the sales front.
The end goal of content marketing and growth hacking is to ensure that there is an exponential growth in the number of conversions at the end of the day for the product/ feature being marketed. It is often expected that each blog post or infographic published on a blog site are in sync with this end goal. Hence, the term Content Hacker.
So how do you really bring together growth hacking and content marketing?
Here are 5 executable ways to become a content hacker right away:
1. Get creative with headlines
Yes, this isn’t something that you haven’t heard before but there are only a few marketers out there abiding by the laid rules.
Headlines make all the difference when it comes to content virality or the case in point, content hacking. It is the one thing that can make or break the success of a well scripted piece of content. Taking a cue from the likes of Buffer, Upworthy and Mashable, sharing the same piece of content with totally different ‘interesting’ headlines, can work wonders!
Here are a few reads to get you started:
- Five Astonishing Headline Writing Secrets — Forbes
- The Sweet Science Of Virality — Upworthy
- How To Write Magnetic Headlines — Copyblogger
2. Become socially available (shareable)
No, adding social sharing buttons to your blog site isn’t everything that you can do. There are a lot many tools that can help you make your content more socially shareable.
If there are certain sections of your content that will certainly stimulate curiosity, make sure they stand out. Here are a few ways to do the same:
- Highlighting: You can always make some part of your content stand out by simply changing the fonts, their sizes and their colour. The next best thing that you can do to keep this section separate yet a part of the whole content piece, is use the ‘pre’ formatting available on WordPress.
- Click to Tweet: Another tool that is pretty handy when it comes to social sharing, is the ‘click to tweet’ offered by WordPress (If your blog site isn’t hosted on WordPress, you can give this tool with a similar functionality a try: Click to Tweet). All you need to do is select the content you want to share and apply this feature to it.
- WP Socializer: This plugin is a great way to offer social sharing buttons throughout the post without seeming too pushy. You can add the “floating share bar” to your site so that they remain readily clickable even when someone is scrolling through the window.
3. Don the trend: Guest blogging
This is one thing that can be categorized as “evergreen trends”. Not only does this help build inbound links and SEO of your blog site, it is the standard content marketing trick which works perfectly well for growth hacking.
Here’s how Leo Widrich (Co-Founder, Buffer) used guest blogging for his startup: How I used Guest Blogging For My Startup.
4. Tell your best story
Story tellers are the best; especially when it comes to convincing people to do something. Stories make the content copy more relatable than any sales pitch. You put together a use case or a case study, or your own growth story, and the content automatically becomes 10 times more share worthy.
But before you roll up your sleeves and get down to creating a story, here’s a must read: The Science Of Storytelling: What Listening To A Story Does To Our Brains; which uses the following to put the case in point forward:
5. Opt for longer content copies
Contrary to popular belief, longer content copies are more appealing to the readers than the usual 5 minute reads. There are two assumptions in the minds of the reader when opting for the same — there is a better story in the piece (hence, no sales pitch) and it will be more relatable.
So, before you bombard your blog site with quick reads, plan out some long content pieces like a case study to go out at least once in two weeks. This helps build the reputation of someone who knows what they are writing and a business that is in its true sense, consumer centric.
Now before you get to work, try and keep a few things handy — a content strategy to define what needs to be marketed when and a list of keywords that you need to be known for in the industry; you really don’t want all that effort going down the drain because you missed out a tiny detail.
Here’s everything you need to know to get a head-start in the game: Are You A Content Hacker? — CoSchedule Blog