Table of Contents

Tool Review: How to Use Hotjar for Content Marketing

Hotjar: Tool Review
Table of Contents

One of the most important things you can do is to understand how users interact with your website. Being able to see things like what images they click on, which links they hover their mouse over, and which parts of your site are causing people to bounce and leave can help you create an engaging and interactive website.

A lot of content marketing relies on assumptions rather than real data. This leads to poorly designed content that doesn’t drive engagement with your audience. 

Hotjar is a powerful tool that helps you to understand your audience by breaking down their behavior. This information can then be used to create better content, which will drive targeted traffic and increase conversions. 

In this article, we will look at how Hotjar works and what it can do for your content marketing campaign.

What is Hotjar

Hotjar is a tool that helps you understand your website better. It is web analytics and feedback software that allows you to track your users’ behavior and get insights from their activities.

Hotjar is a powerful tool for measuring your website’s performance.

The tool includes heatmaps, session recordings, form analytics, and visitor polls. These tools help you understand how users interact with your product, as well as how they feel about it.

How to use Hotjar for content marketing?


Heatmaps are a powerful tool for understanding where users click, scroll, and hover on the page. This data can be used to optimize your website’s design and layout.

Hotjar’s heatmap tool provides you with visual feedback on what parts of your page are getting attention from users. You can see which areas get high engagement or low engagement so you can adjust accordingly.

You can also view heatmap reports on a macro level, comparing different versions of a page (e.g., A vs. B) or multiple pages (e.g., A vs. B vs. C). You can then compare these versions against each other to see how they differ across key metrics like clicks, taps, scrolls, etc., and determine which one is performing best in each category.

This will help you effectively understand what works, could work, and doesn’t work for your website.

Visitor recordings

The visitor recordings feature allows you to record your site visitors’ behavior as they interact with your website. 

This allows you to see exactly how they move around the website, what they click on, and how they respond to different elements. You can replay the recording any time to watch how users browse your website in real time.

This feature is particularly useful if you want to see how different sections of your site perform — for example, if the contact form converts better than other pages on the site. You can also see how long each user stays on the page, where they click and scroll, which areas are most popular with users, and much more!

Visitor recordings are particularly useful for content marketers because it gives you insight into how people interact with your content. You can then use this information to optimize your content for maximum engagement.

Conversion funnels

Conversion funnels are a useful tool for measuring the effectiveness of your content. Hotjar allows you to view and create conversion funnels.

Conversion funnels are a way to track the progress of your users as they navigate through a website. They allow you to see where people are dropping off and make changes to your site accordingly.

Although it’s not a very comprehensove tool, you can still find out which pages have the most bounce rate (people leaving straight away), which will help you understand where people are getting stuck or confused on your website. This is the most important part of content marketing because it lets you learn if your audience is engaging with your content.

Form analysis

If you have a form on your website, you can use Hotjar to see exactly how your visitors fill it out. This will allow you to make any changes necessary to make it easier for people to complete the task.

It will also help you analyze form abandonment rates, which areimportant for marketers. In fact, if you’re not measuring them yet, you should start doing so immediately.

Feedback polls

One of the best ways to get feedback on your content is by using Hotjar’s Feedback Polls feature. It allows you to ask multiple questions and get real-time answers from visitors as they leave your site. 

All you have to do is create a survey, send the link to the people visiting your site, and watch the results.


Surveys are the bread and butter of market research. They provide valuable insights into your audience’s preferences, habits, and motivations. Without surveys, you’re flying blind when it comes to knowing what your customers want and need.

Hotjar can be used to carry out surveys and questionnaires, which can be an effective way of getting feedback from customers. They can also be used as part of an incentive scheme,  loyalty program, or simply to gather information about what people want from your business or company.

When carrying out surveys and questionnaires, it’s important to ensure that the questions you ask are relevant and useful for everyone who participates. This means ensuring that each question has been well thought out before being published on your site so that it doesn’t stop people from taking part altogether.

Recruit testers

This is a great way to get feedback on your content before publishing.

The idea behind recruiting users for testing is to send them a link to your landing page and ask them to test it out. You can also incentivize them by offering a reward, like an Amazon gift card or some other type of prize.

Once you have recruited enough testers, you can start sending them links and asking them questions about what they think about your landing page. The results will help you create a better user experience for your future customers.

Hotjar features and pricing

Hotjar offers 3 plans –

Basic Plan

The Hotjar Basic Plan is available for free.

With this plan, you can get access to –

  • Up to 1,050 sessions/month
  • Unlimited heatmapsTooltip

Plus Plan

The Hotjar Plus Plan costs $39/month when billed monthly and $32/month when billed annually.

It includes everything in the Basic Plan. In addition, get access to –

  • Up to 3,000 sessions/month
  • Filter and segment data
  • Events API: track custom user actions

Business Plan

The Hotjar Business Plan costs $99/month when billed monthly and $80/month when billed annually.

It includes everything in the Plus Plan. In addition, get access to –

  • 500 daily sessions
  • Custom-built integrations
  • Identify API: track custom user attributes
  • Frustration and confusion signals
  • Ability to remove Hotjar branding

You can also get on a call with the Hotjar team and craft a custom plan for your business based on your requirements.

Should your brand use Hotjar for content marketing?

Before you get started with Hotjar, you have to ask yourself a few questions. 

  • Why and for what purpose would you like to use Hotjar? 
  • Is it just a superficial fix for your brand, or is it something you’re looking at giving a deeper meaning to? 
  • Are there any features of Hotjar that would be useful for your brand? 
  • Would using Hotjar help your website become more engaging, and would it work towards better relationship-building between you and your customers? 
  • More importantly, do you want to increase the leads and sales through the website? 
  • Or are you looking at making the conversion process smoother by having a better relationship with your customers?

By utilizing the power of data analysis, Hotjar goes beyond interaction tracking to create a more streamlined online experience. By using this in conjunction with your content marketing efforts, you are sure to see better results – whether it be more website traffic, more leads, or more conversions.

However, if you’re looking for expert guidance on leveraging content marketing to grow your business, you can reach out to us at Contensify. We’ll help you go from selling your business to attracting more business with content marketing!

Get in touch with us today

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