It’s hard to stand out in today’s digital world. Most businesses are using the same tactics and strategies, so how do you make your brand stand out from the crowd?
When you’re trying to reach a large audience, it’s important to consider the different channels you can use to promote your business.
And when it comes to building an audience and attracting leads for your business, there are few things more powerful than a good marketing video. Videos can help your customers understand what you do better. And give them a better idea of what they can expect if they purchase your product or service.
But creating effective video content isn’t easy. It takes time and money to shoot and edit a high-quality video — and even then, you might not get the results you were hoping for.
Enter Loom – a super simple way to create beautiful marketing videos without having to worry about any of the technical stuff.
Loom is built for marketers, by marketers.
It’s designed to help you create awesome content that converts your audience into customers.
In this article, we’ll talk about Loom and all its features.
Loom for content marketing – What is Loom?
Loom is a data-driven video marketing platform that allows you to create custom videos, engage your audience, and measure your results.
With Loom, you can make videos in seconds using the templates they offer or by uploading your own images and text. Its simple editor lets you add text and music to your clips, then share them instantly on social media or email them directly to customers.
Loom makes it easy for you to create high-quality videos, such as explainers, product demos, and more. Just upload your photos and videos from your computer or cloud storage service like Dropbox, Google Drive, or Box — no hassle whatsoever.
Loom’s tools are designed to help you create content that people want to read and share.
Loom works with teams of all sizes and can be used for different types of content marketing needs, including blog posts, social media posts, emails, and more.
Its mission is to help you create better content faster by making it easy for your team to collaborate on the ideas that matter most.
It’s free to use and integrates with your existing social media accounts. You can also use it to create branded content and measure how well your campaigns are performing across different channels.
Why should you incorporate video in your content marketing strategy?
Videos are the most engaging type of content on the web.
Video content can be used in so many different ways — from product tutorials and explainers to behind-the-scenes looks of your company or new products.
But why does video work so well? There are several reasons to consider integrating videos into your content marketing strategy –
- Video engages audiences on a deeper level
- Video increases social sharing
- Video boosts your SEO efforts
- Video increases conversion rates
Here are some numbers to crunch on –
- As of 2020, 83.3% of internet users in the US accessed digital video content.
- 78% of people watch online videos every week, and 55% view online videos every day. In fact, 54% of consumers want to see more video content this year.
- 54% of consumers want to see more video content from a brand or business they support.
- 93% of marketers say video has helped them increase brand awareness.
- 94% of marketers say video has helped them increase their understanding of products or services.
- 81% of marketers say video has helped them directly increase sales and 87% of marketers say video has helped them general good ROI.
Why should you use Loom to create marketing videos?
Loom is the fastest way to create marketing videos from scratch. With just a few clicks, you can create animated videos that look like they took hours to produce.
Why should you use Loom to create marketing videos?
1. No learning curve – just pick a template and start editing!
Loom makes it simple and easy for you to create professional videos for your business. Just drag and drop a few images and text blocks, add an intro and outro, add music or sound effects, apply filters, animate elements, and more!
One of the best features of Loom is its collection of pre-made templates — these are customized designs created by professional designers just for Loom users!
You get access to hundreds of templates. You can choose from a variety of templates based on your needs — whether it’s a product launch or an explainer video.
Each template has been designed specifically for a certain topic (for example, travel) so it will save you time when creating new videos for your business.
Loom has a library of over 1 million stock photos, vector graphics, and video footage that you can use to make your video stand out from the crowd.
The platform is easy to use and takes your content from idea to finished video in just a few minutes. With Loom, anyone can create amazing marketing videos with just a few clicks.
Loom has an intuitive interface that’s easy for anyone to use — and it allows you to focus on what matters — creating great videos.
2. Create effective product marketing video content
Marketing videos can be an effective way to engage and interact with your customers.
Instead of using other traditional marketing campaigns, you can use video to tell a story about your brand and why people should buy from you.
A product marketing video is one of the best ways to showcase your product and explain it to your audience. And what better way to create a product marketing video than with Loom?
When used properly, marketing videos can –
- Educate customers about your products and/or niche, if needed.
- Capture your target audience’s attention.
- Drive traffic to your website.
- Increase customer loyalty and retention.
- Increase conversion rates for your business.
Some people find it difficult to learn about products or services without seeing how they work in action first-hand. Leverage Loom to increase your conversions effortlessly.
You can choose from a wide range of templates that Loom offers and customize them to fit your needs. You can also add animations, photos, or videos and enhance your videos using our premium features. Once you’re done, you can share your creation on social media or send it as an email attachment.
The best thing about Loom is that it makes creating a product marketing video easy and affordable — which means you’ll be able to spend more time on things that matter (like actually making sales).
3. Create engaging content that will get you more leads and sales
Video increases brand awareness.
It’s easy for customers to forget about a product or service they’ve never heard of. But if you’re able to show them an engaging video that tells a story about your brand, then it’s more likely they’ll remember it when they’re ready to buy something in the future.
Creating engaging content is one of the key elements of successful marketing.
Loom makes it easy for anyone to create professional marketing videos that look great and convert better than any other type of content you can create.
Loom gives you the ability to design your own templates using drag-and-drop functionality, so you can easily create custom thumbnails and poster frames that match your brand identity and style guide. You can also add text overlays, logos, or custom graphics with just one click!
Good-looking videos make your company look more credible, which leads to more trust from customers and prospects — which means more leads and sales for your business! Now, all you need is an idea, some inspiration, and Loom’s powerful video editing tools.
4. Video increases click-through rates on social media posts
Videos are more likely to be shared than text-based posts because they capture people’s attention better than static images do.
If someone sees an image on Facebook or Twitter and wants to learn more, they can click and play the video directly on the page instead of having to go elsewhere to watch it. This makes it easier for people who see your post in their newsfeeds to learn more about what you have available without having to leave their social media feeds altogether — which means more traffic for you!
5. Boost team collaboration with visual assistance
Marketing teams often have a lot of tasks going on at the same time. If you’re trying to manage multiple projects, you’ll need a way for everyone involved in the project to access and share content.
Loom makes it easy to get your entire team involved in the process of creating videos or any other internal task as such.
Loom’s team collaboration features help your team work together on messaging, design, and content creation. With Loom, you can also easily share your video with others in your organization or with clients and prospects.
When you create marketing videos in Loom, you get all the features you need to create great content and share it with your team.
Here are just a few of the ways Loom helps you collaborate:
- Record walkthrough videos of creative briefs and timelines without having to get into endless meetings.
- Work together on scripts. Loom’s collaborative screenwriting software makes it easy for anyone on your team to add ideas, tag scenes, and characters, or make edits to your storyboard.
- Add notes directly to your video or audio clips, so you can get all the feedback from your team in one place.
- Share your storyboard with anyone in the world — regardless of where they’re located — so everyone can see what’s coming next.
- Record demos and highlight the value of new features to help your sales team improve the overall revenue.
6. Centralize and share knowledge
One of the biggest challenges companies face today is how to manage their knowledge base. As companies grow bigger, it becomes increasingly difficult to keep everyone up-to-date on new processes and policies.
To combat this, create an interactive repository of all information your internal teams will need. Bring it all together in one place, so you can easily collaborate and ensure consistency across departments.
One of the best advantages of using Loom is that it allows you to create a centralized location where all your video assets can be stored. You can then share this content with your team, or even make it available to clients.
Loom provides a centralized hub where you can organize all of your videos, create sequences with them and share them with anyone in your team. It makes it easier for employees from different departments to collaborate on projects.
This is super convenient because it means that instead of having to go through a bunch of different apps and services to find what you’re looking for, everything will be in one place. Your team will also be able to view and collaborate on any media you upload.
Furthermore, you can use Loom’s extensive library of templates to create new videos quickly and efficiently.
Loom for content marketing – features and pricing
Loom offers 3 plans –
This free plan offered by Loom lets you create –
- Maximum of 25 videos.
- Videos up to 5 mins of length.
- Unlimited screenshots.
- Videos of quality up to 720p.
The Loom Pro Plan costs $8/month when billed annually.
This plan provides you with all features offered by the Starter Plan. In addition, it lets you –
- Create unlimited videos.
- Create unlimited recording length.
- Add Custom branding.
- Get detailed engagement insights.
- Easily embed links in the video.
- Create password-protected videos.
This plan provides you with all features offered by the Business Plan. In addition, get access to –
- SSO (SAML) and SCIM (Okta)
- Advanced content privacy
- Custom data retention policies
- Activity log export
- Salesforce integration
You can take a detailed look at the plans offered by Loom here.
Should your brand use Loom for content marketing?
Video marketing has been around for years, but it’s only recently that it’s become a mainstream form of marketing. Video is now the most preferred type of content on the internet, and it’s growing in popularity every year.
There are more than 3 billion people watching videos online every day.
The average internet user spends more than 2 hours a day watching videos on YouTube alone! And this trend shows no signs of slowing down.
If you want to stand out from the crowd, video is the way to go. It’s also one of the most effective tools for building trust with your customers, as well as increasing conversions and sales.
Whether you’re selling a product or service, educating your audience, or promoting something new and exciting, videos are the best way to engage with people.
The problem is that creating videos can be time-consuming and expensive. Just think about all of the things that go into making a video: You need a camera person (often called a cinematographer), someone who knows how to edit footage, an editor who can create captivating titles and transitions, and a team of people to help with everything else.
Creating effective marketing videos doesn’t have to be expensive or complicated — it should be fun and easy.
Loom’s mission is to empower non-video experts to make high-quality marketing videos that get results.
However, if you’re looking for expert guidance on how to leverage video content to grow your business, you can reach out to us at Contensify. We’ll help you go from selling your business to attracting more business with content marketing!