Learn all about using Monday.com for content marketing at B2B SaaS companies.
Whether you’re a solopreneur, a freelancer, or a project manager leading a team, you probably use work management tools to plan and manage your day-to-day operations.
These work management tools let you track all your tasks and projects in one place. Today we’ll review one such work management system – monday.com.
This review will serve as a guide to help you understand how the platform works and whether it’s suitable for your team.
This monday.com tool review discusses its capabilities, features, and how it can be a useful tool for content marketing in your B2B company. Let’s start!
Introduction to monday.com
monday.com is a cloud-based work management platform used by businesses and teams worldwide to automate workflows and manage projects, tasks, and resources in one place.
The platform initially started as a work collaboration platform but is now used for all kinds of workflows, including project management, customer relationship management (CRM), software development, human resources, and more.
monday.com also won the 2019 Webby Award for Work & Productivity in the Apps & Software category.
Features of monday.com
From intuitive dashboards to data-driven insights, monday.com has many features to help your team manage their work.
Let’s take a quick look at some of the main features.
1. Custom Dashboard
monday.com gives you all the tools to create a custom dashboard that can track progress, create timelines, and schedule within minutes. You can also quickly review reports from summary to detail.
Your content marketing team can use this feature to centralise all their work processes. They can identify bottlenecks and quickly take necessary actions by continuously tracking work progress.
For example, if you want an overview of what your content marketing team is doing or the status of assigned tasks, you can create a custom dashboard that shows a complete overview.
2. Quick collaboration
Use monday.com to assign and prioritise tasks, share files, and keep track of who’s doing what. Custom dashboards make collaboration easier and keep everyone working towards a common goal.
monday.com’s collaboration feature helps keep your content marketing team in sync and working toward the same goals. It also gives you a clear picture of your team’s resource capacity to improve workflow.
Let’s say you want to launch a campaign on social media. That means everyone in the team must work together, including copywriters, editors, designers, and social media managers. monday.com makes it easy for everyone to collaborate in one unified place.
3. Project automation
Get rid of monotonous tasks. Set up customizable automation with just a few clicks to eliminate unnecessary meetings, long email chains, and more.
By automating the process, content marketing teams are freed up to think more creatively. monday.com helps content marketing teams schedule content, sync, and update their CRM regularly. This enables new content to be created consistently and at scale.
There are many repetitive tasks in content marketing, such as keyword research, content planning, task assignments, team progress updates and task reminders, all of which can be automated with the help of monday.com.
4. Easy-to-use templates
Planning and producing content can be overwhelming with so many moving parts. However, with these content management templates, your marketing team can spend less time organising content and more time creating quality content. You can use monday.com’s ready-made templates or create your own to get your agile team up and running in no time.
For instance, if you need to brainstorm ideas for upcoming content, you can use monday.com’s content marketing templates. Similarly, there is a content calendar template that makes it easy to manage publishing schedules and collaborate on all kinds of content.
5. Clear insights
monday.com helps present data for your marketing campaigns in a way that is easy to digest and understand. Make important decisions with confidence, always based on concrete data.
Clear insights from monday.com help your content marketing team develop content strategy outcomes, ways to improve content marketing efforts, and a better marketing approach for your brand.
Monday.com easily integrates with third-party project management apps like Trello, Basecamp, Jira, Microsoft Teams, Todoist, Asana, and more. Plus, connect everything you need for your unified communications strategy and workflow: Gmail, Google Drive, Facebook, Slack, Mailchimp, Dropbox, Excel, Outlook, and Zoom.
Quick integration with platforms like Zoom and Slack makes communication seamless for your content marketing team. They no longer have to switch platforms. Additionally, your content marketing team can easily conduct case studies via Zoom and record them in video format.
Additionally integration with Google Calendar makes work more efficient and helps your team stay on top of all the important deadlines.
7. Customer Support
The monday.com support team is available 24/7 and can be accessed via a simple contact form within the tool, or you can drop files such as screenshots or short videos. However, only some requests can go that far, as they provide a robust library of self-help and training tools.
The primary concern of every marketer is speeding up content production. Starting your campaign earlier can increase the number of leads. A fully ingested content library allows your content marketing team to get to market faster with the right material for each campaign.
8. App Marketplace
The monday.com app marketplace makes it easy to extend the functionality of a working operating system with custom views, widgets, integrations, and automation. It offers free, freemium, and paid add-ons to choose from to extend calculation editing, form building, electronic estimating, Business Intelligence (BI )reporting, and more.
The data-driven insights from BI tools helps your content marketing team make more informed decisions. These insights can help them identify trends in customer behaviour, measure the effectiveness of their marketing efforts across channels, and gain insight into their competitors.
Products of monday.com
monday.com is a work operating system that acts as a centralised platform to manage everything. Easily plan, organise, and track all your team’s work in one place. Here’s an overview of the products the platform offers:
1. monday work management
Manage complex workflows, processes, and tasks at scale with monday.com’s work management capabilities. Content marketers can get a real-time overview of all their activities and easily automate monotonous tasks. They can keep their team in sync by creating collaborative workspaces that help achieve common goals.
2. monday sales CRM
Perform and manage everything from sales pipelines to team tasks and projects with a powerful and intuitive CRM platform. The best part is that it offers endless customization options – you can add as many columns as you want and manage multiple pipelines at once. The platform also helps you save time by automating the sales process – automatically assign leads to sales reps, set reminders for upcoming activities, get notified when prospects open emails, and more.
Content marketers can use sales CRM to gather customer sentiment about certain products or services, demographic data, and other specific audience characteristics to create more effective well-targeted content.
3. monday Marketer
monday.com provides a platform for marketing and creatives to manage their initiatives in one place. Monitoring all ongoing campaigns in one place facilitates strategic decision-making around business goals. Plus, you can update your team on top-performing keywords, campaign deadlines, and final approval.
With the autonomy to launch Google Ads search campaigns directly from the platform and easily manage, track and optimise your marketing efforts in real-time, the app is a treasure trove for marketing and creative teams.
With Monday Marketer, content marketers can create a central hub to collect ideas, schedule content, assign tasks, monitor the progress of each stage of development, and manage reviews and approvals.
4. monday Projects
Creating content involves multiple steps, from planning to execution to analysis. It simply means assigning tasks and resources and updating real-time changes to move content forward. This is where the monday Projects help streamline your efforts to deliver the best work.
Content marketers can manage multiple projects from one place with Monday Project. It acts as a collaborative platform, enabling project stakeholders to collaborate more effectively.
5. monday Dev
The content team must clearly understand the product and its features to develop an effective message around it. Working closely with the product team enables them to gain a deeper understanding of the functions, design, user experience, and customer personas, enabling them to produce more persuasive marketing content.
monday.com enables collaboration between both departments on one platform, syncing New Product Development (NPD)software and facilitating efficient departmental communication to ensure that both teams move in the same direction.
Who is monday.com best suited for?
Highly visual, agile, scalable, and affordable, monday.com has proven to adapt to a wide variety of use cases and organisational structures.
1. Based on the company size
monday.com is the perfect solution for businesses of all sizes. In small companies, the business owner or team manager often uses the platform. However, in medium to large organisations, the platform is used by dedicated project managers, product managers, portfolio managers, directors, and others responsible for cross-functional tasks.
2. Based on industry
monday.com meets the needs of all industries, including private, public, non-profit, and government. Creative teams like Discovery, Inc. and even construction companies like Falkbuilt use the platform.
3. Based on team
According to monday.com, its use cases span nearly every team, from marketing and sales to development, operations, IT, and HR. However, creative and non-technical teams use it more often than large development groups.
How to use monday.com for Content Marketing Project Management needs in your B2B company
Potential customers want to know more about your B2B products and services. This is where a content marketing tool for B2B can help. A content marketing strategy includes a coordinated effort to create and consistently deliver valuable content to attract and retain your audience.
A B2B content marketing strategy can help you become a thought leader.
A solid content marketing strategy has many benefits, including higher-quality leads and increased conversions.
However, 63% of organisations struggle with the processes and tools to create and execute this strategy. And communication remains one of the biggest challenges for these companies.
But with tools like monday.com, you can build the processes and tools you need to manage your content marketing strategy. Let’s take a closer look at how to do that.
1. Brainstorm content ideas
Brainstorming in content creation can open up new and innovative ideas. Inspiration for these ideas can be found almost anywhere:
- Researching keywords
- Using analytics
- Creating marketing personas and, most importantly
- Accepting internal requests for content ideas
These requests can be easily managed by creating a form on monday.com to submit ideas to the content team.
2. Set up your content calendar
Create the perfect calendar for your content creation with monday.com’s Editorial Content Calendar. monday.com acts as a content marketing tool for B2B organisations making it easy to plan, organise, and track your content marketing efforts in one place . Enter all content ideas into an editorial calendar that reflects your publishing schedule. The publication date serves as the deadline for all parts of content creation.
Calendars make it easy to track progress and delegate authority across your team. Having everyone on the team know what others are working on helps align content marketing efforts.
3. Create a content policy
Content Guidelines serve as a roadmap for consistently creating quality content. The guidelines explain how to structure your content and what brand voice and style you should follow when creating your content. But how do you get everyone to follow these guidelines? Using monday.com!
The file-sharing feature of monday.com ensures that all users have access to the latest version of our Content Guidelines . This ensures that content teams are working towards the same standards.
4. Establish a content creation process
Your content must go through several stages before clicking the Post button.
For example, if you’re writing a blog post, you can’t write the first draft and publish it.
The content creation process includes research, writing, editing, design, creatives and approvals. This process can help you create top-notch content and even rank in the SERPs.
Build workflows on a content marketing tool for B2B like monday.com to keep your content creation process running smoothly.
With multiple content creation templates, visually track the status of each content stage, even across multiple channels and formats. Plus, it’s accessible to the entire team, so everyone is on the same page.
monday.com has five different plans for its users: Individual, Basic, Standard, Pro and Enterprise.
There is a free plan with limited features; if you are looking for more features, you can always opt for a paid plan.
monday.com starts at $24 per month for 3 users and increases from there depending on the plan you choose and the size of your team. If you have more than 40 users, you can request a quote to get an exact price.
Let’s take a quick look at each plan and its features.
1. Individual Plan
This plan is intended for people who want to keep track of their work. Up to 2 seats free forever. It includes features such as:
- Up to 3 boards
- Unlimited docs
- 200+ templates
- Over 20 column types
- Up to 2 team members
- iOS and Android apps
2. Basic Plan
It starts at $8/seat/month. For a team of five members, it costs $40 a month and is billed annually. The basic purpose of this plan is to provide functionality that helps manage teamwork in one place. It includes features such as:
- Individual plan features
- Unlimited free viewers
- Unlimited items
- 5 GB file storage
- Prioritised customer support
- Dashboard (1 board)
3. Standard Plan
It starts at $10/seat/month. For a team of five members, it’s $50 a month, billed annually. This plan is beneficial for collaborating and optimising your team’s processes. It includes features such as:
- Basic plan features
- Timeline & Gantt views
- Calendar view
- Guest access
- (250 actions per month)
- (250 actions per month)
- Dashboard (up to 5 boards)
4. Pro Plan
It starts at $16 per month per seat, or $48 per month when billed annually. For a team of five members, it costs $80 a month and is billed annually. This plan will help you streamline and execute your team’s complex workflows. It includes features such as:
- Standard plan features
- Private boards and docs
- Chart view
- Time tracking
- Formula column
- Dependency column
- (25,000 actions per month)
- (25,000 actions per month)
- Dashboard( up to 10 boards
5. Enterprise Plan
This plan is meant for those organisations that need enterprise-level features.
It includes features such as:
- Pro Plan features
- Automations & Integrations
- Enterprise-grade security
- Compliance and Governance
- Advanced reporting
- & analytics
- Multi-level permissions
- Tailored onboarding
- Premium support
- Dashboard (up to 50 boards)
monday.com Pricing: Tips and Tricks
Here are some monday.com pricing tips that you shouldn’t miss.
1. Choose an annual plan
Save up to 18% on all plans when you pay annually instead of monthly. You are likely to stick with your project management platform for a long time, so why not invest upfront and save in the long run
2. Use student discount
monday.com has a special offer for students or educators to get free access to the platform with certain PRO features. To be eligible for the program, you must be from an accredited college or university, be 16 years of age or older.
3. Discounts other than student discounts
Don’t worry if you are related to education and are not covered by the student discount. monday.com offers discounts on all annual plans to users in education-related organisations such as business schools, online education programs, students over the age of 16, public or private high school administration departments, and IT departments in schools, universities, or colleges.
4. Startup discount
monday.com understands the financial crunch startups go through and wants to help them in the best possible way. Therefore, it offers startup discounts on annual plans. You can contact monday.com directly using this web form to see how much discount you’re eligible for.
5. Nonprofit Discounts
If you run an eligible nonprofit, get ten seats of monday.com Work OS for free, with each additional seat discounted at 70% off the Pro level price.
6. Referral discount
Do you like what monday.com offers? How about referring it to a friend, family member, or another entrepreneur? Earn up to 100% from each customer who signs up in the first year.
monday.com is certainly one of the best project management tools that offers a wide range of features, but if you can’t afford it or don’t get along with its interface, here are some monday.com alternatives to consider.
Trello is a drag-and-drop task management platform for beginners and experienced professionals alike. This is one of the best Kanban-based software options for managing personal and professional projects.
Trello offers a personal free plan loaded with powerful features, and its higher plans are popular with medium and large businesses.
monday.com is more complicated than Trello. Because there are additional features that require more time and practice to master. Trello offers unlimited data storage but has a 10 MB upload limit per attachment for free members and a 250 MB limit for paid members.
However, monday.com’s breadth of integrations is better than Trello’s.
Asana offers project management tools that are as easy to use as they are beautiful to look at. Asana offers a free plan for up to 15 users, while monday.com only provides a free plan for up to 2 users.
Best of all, Asana offers users a 30-day free trial, while monday.com only has a 14-day trial period.
On the other hand, monday.com is HIPAA compliant with the enterprise plan, but Asana is not, at least to this day. monday.com also has time tracking built-in, whereas Asana requires integration with a third-party app.
Also, monday.com beats Asana when assigning tasks to multiple people. But Asana does it just like monday.com does.
Wrike has become a popular project management platform due to its easy-to-navigate and work user interface. The best part is its powerful automation features. Capture requirements, create plans, allocate resources, and get stakeholder sign-off with a single click. Built with the intention that customization shouldn’t be complicated, it offers no-code customization options such as workflow automation, request forms, and customizable templates.
Monday.com has limited plans and relies on workarounds to compensate for the lack of critical features like approvals and budgeting. But monday.com supports more languages than Wrike (13 vs. 10). You can co-edit documents in real-time and jot down notes and ideas.
4. Microsoft Project
Microsoft Project is a powerful project management tool. However, it is best suited for large companies and project management professionals. Additionally, Microsoft Project has a steep learning curve and requires proper training to explore all its capabilities. However, Microsoft Project supports over 20 languages, while monday.com supports only 13.
However, Microsoft Project has the drawback of not being able to integrate with Google Workspace applications such as Gmail, Google Drive, and Google Calendar. It only focuses on integration with proprietary tools. So if you need integration with a platform you already use, Microsoft Project isn’t a great fit.
Packed with powerful features, 24/7 support, and product scalability, monday.com is a perfect work management tool.
It offers the best and most intuitive user interface in the industry, with a set of pre-built templates, robust integrations, and built-in time tracking (most project management tools come only as add-ons).
However, there are many areas that need to be worked on, such as pricing and notification overload delays. But otherwise, big thumbs up. It offers project management, marketing, CRM, inventory, and workforce management capabilities in one place. For your B2B content marketing this is the platform that you need.
However you can always seek help from experts at Contensify to create a solid content marketing strategy for your B2B company.
FAQs (Frequently Asked Questions)
Is monday.com a CRM?
No, it’s a powerful project management system. But yes, it has a Monday Sales CRM that helps collect and nurture qualified leads throughout the fulfilment process.
Is monday.com a free tool?
Yes, monday.com has a free plan with up to 2 seats free forever. However, it provides all the features you need to get started and share easily.
Does monday.com have Excel?
Yes, of course! You can easily export your board to an Excel spreadsheet. Just click the three-dot menu in the top-right corner of your board, click More Actions, then click Export Board to Excel.
Why do people like monday.com?
monday.com is a popular project management tool with advanced features. It makes handling complex projects easier. The platform makes it easy to delegate tasks, track progress, gain insights, automate, and more.
Is monday.com Kanban?
monday.com provides a mobile-friendly digital Kanban board that gives your team access to real-time project updates. monday.com has different boards for different uses, and you can convert any of them to a Kanban board view and create columns based on the status column.