If you’re a marketer, it’s likely you have already heard about Canva.
Design is becoming a key component of content marketing. In fact, over 60% of B2B marketers stated that visual content (like infographics and charts) is their most effective content strategy. 
If you’re not using design in your content marketing strategy, you’re missing out on a huge opportunity to increase its effectiveness.
But designing compelling visuals can be a challenge — especially if you’re not a designer.
In a world increasingly dominated by visuals, the design of your blog or website can make or break your brand. With the right graphics, your content marketing campaigns will be light years ahead of your competitors. And Canva is one of the best content marketing tools you need to make it happen.
A simple yet powerful design tool like Canva is the perfect choice for a marketing team because it has everything that you’ll need – useful templates, social media, and email integration, easy drag and drop, image editing tools, and more.
Using Canva for marketing will save you time and money in the long run — and offer some profound benefits over traditional design software. In this article, we’ll talk about its features and how it contributes to improving your content marketing efforts.
Canva for marketing – What is Canva?
Canva is a free online design tool that lets you create designs for work, school, or fun. It’s easy to use and offers templates for every kind of graphic you might need – social media posts, presentations, infographics, brochures, and more.
It makes it easy for non-designers to create eye-catching designs with no hassle whatsoever. The best thing about Canva is that it’s free! And you don’t need any technical skills or fancy software to use the platform.
The Canva website is designed with a simple drag-and-drop interface that is intuitive even for beginners. Users can access hundreds of professionally designed templates or create their own from scratch by adding custom fonts, colors, and shapes. You can even add your photos or images.
If you’re looking for an easy way to create great-looking graphics without having to hire a designer or pay for expensive software, Canva can help.
Canva is the perfect free tool for marketers who want to create visuals that are professional-looking but still have a personal touch. But if you have specific branding needs or want something more customized, Canva’s paid plans offer additional features that could be more beneficial to you.
Why should you use Canva for marketing?
If you’re a marketer, you probably find yourself needing to create a lot of different types of marketing materials — from infographics to social media posts. These days, most businesses want their content to be visually appealing, which means they need professional-looking images and graphics.
Luckily, there are tons of free online tools that make creating these types of images super easy. One of the most popular tools is Canva — and for good reason!
Here are some reasons why you should use Canva for marketing –
1. No need for expensive software or training
A great benefit of using Canva is that it doesn’t require any special software or training to use it effectively. All you need to do is sign up for an account and start creating!
You don’t need to pay hundreds of dollars every year for expensive software licenses or spend hours trying to learn how to use complex tools like Photoshop or GIMP — all you need is some basic knowledge about graphic design and an internet connection!
Even if you’ve never used an image editing program before, Canva is so easy to use that you’ll be creating professional designs in no time at all.
Canva is designed with simplicity in mind, so even people who are not tech savvy can learn how to use it in minutes.
It has a clean interface that makes it easy to navigate and find the tools you need quickly. It also has built-in guides to help users create high-quality graphics without having to be an expert.
2. Build your multichannel marketing hub
If you’re using multiple channels to market your business, then your content must be consistent across those channels. That way, you don’t send mixed messages to your customers or confuse them about who you are and what you do.
With Canva, it’s easy to create a template that matches the style and format of your blog or website, then use it as the basis for all your social media posts and email campaigns.
Create team folders, team dashboards to assign roles and manage teams, and curate content planners within the site.
3. Launch your campaigns faster
No more waiting around while your designer gets back to you with the perfect design — Canva allows you to upload your images and edit them right away.
You can create visual assets faster using Canva’s pre-made library of over 1 million high-quality stock photos, graphics, and fonts. With its drag-and-drop functionality, you can easily add and edit elements. You can also edit photos to add text, filters, or effects.
You can save time by using pre-made templates for social media posts, blog graphics, presentations, ebooks, etc with just a few clicks. Get more reach with customizable templates made for Instagram Stories or Facebook Live videos.
Even if your campaign needs a redesign halfway through, all you need to do is change one thing in the template – such as changing a picture or adding some text – and voila! You’re good to go!
4. Create an effective brand kit
A brand kit is essentially a repository of your company’s different branded design elements. These include logos (with variations), primary and secondary colors, and typography that build your company’s visual identity.
The idea behind creating an effective brand kit is to maintain consistency. This includes everything from business cards to websites and social media pages! You want everything about your company to look like it belongs together even if there are multiple sources involved in creating each piece of content (i.e., freelancers or employees).
This will help build trust with potential clients, as well as make it easier for them to recognize your company’s brand.
Canva makes it easy to create an effective brand kit that can be used across all your branded designs so that they seamlessly fit into your overall branding strategy.
5. Collaborate with your team from anywhere, and on any device!
Canva is a cloud-based design platform. Its online tools make it easy for your team to work together on projects from anywhere in the world.
Plus, Canva works on any device — desktop computers, laptops, and tablets — so your collaborators don’t have to be physically sitting next to each other and can also work on the go!
This means that if your team members are located in different places and have different schedules, they can still work together on projects with ease. This is applicable even if your team consists of over a thousand members!
When inviting members to collaborate on a particular Canva design, you can even set access permissions to ensure the smooth functioning of teams. You can also review and approve designs instantly with the help of live comments within the design to give feedback in real-time.
6. Integrate with your favorite tools
Canva makes it easy to create beautiful designs.
But, Canva is not just a tool for designing images — it’s a full-fledged marketing platform that helps you create and share your content more effectively.
One feature that sets Canva apart from other graphic design tools is its integration with other popular platforms like Facebook, Twitter, and Instagram. The platform allows users to easily share their designs across these social media platforms without having to leave Canva.
Canva also integrates with popular tools like Mailchimp and Google Analytics.
This allows you to connect your email lists and your website directly to Canva, so you can design and send emails that are personalized to your audience.
7. Get started with video marketing
Video marketing is an effective way to tell your brand’s story.
It has been proven to be one of the most powerful online marketing strategies to increase your sales, boost your brand awareness and drive more traffic to your website. And if you want to take your business to the next level, you need to incorporate video into your marketing strategy.
But what if you don’t have the budget for a professional video? Or what if you don’t have the time?
You can still create high-quality videos with Canva and a regular smartphone camera.
Canva makes it super simple to create professional-looking video graphics in minutes, so you can use them as part of your marketing strategy.
It’s more than just a way to show off your product or service. Video marketing can help you connect with consumers on an emotional level, building trust and credibility along the way. And now with Canva, you can leverage video marketing effortlessly!
Canva for marketing teams – features and pricing
Canva offers 3 plans –
Free Plan
Get access to –
- Over 250,000 templates.
- Over 100 design formats including presentations, social media, brochures, etc.
- Over 1 million stock photos, videos, audio, and other elements.
- Features like animation.
- Easy collaboration with other users.
- 5GB cloud storage.
Canva Pro
The Canva Pro Plan costs $12.99/month when billed monthly.
It includes everything in the Free Plan. In addition, get access to –
- Over 610,000+ templates.
- Over 100 million stock photos, videos, audio, and other elements.
- Create up to 100 brand kits.
- Create dedicated folders for specific projects.
- Create, edit, and save premium videos for any platform.
- Resize your work in any design type with just a click using Magic Resize.
- Download PNG images with transparent backgrounds using Background Remover.
- Canva Schedule lets you post and engage on Facebook, LinkedIn, Pinterest, and Twitter.
- 1TB cloud storage.
- 24/7 customer support.
Canva (Pro) for Teams
The Pro plan by Canva costs $12.99/month when billed monthly, for up to 5 people.
Get Canva Pro for 30 days for free upon using affiliate links for signing up. After that, they will pay $12.99/ month and will be able to invite up to 4 people to team up with them on Canva Pro, at no extra cost.
Add team members at $7/month per user.
The Canva for Teams Plan includes everything in the Canva Pro Plan. In addition, get access to –
- Premium collaboration functionality to support teams at scale.
- Single Sign-On (SSO) and Two-Factor Authentication.
- Advanced brand controls to ensure consistency.
- Create reusable templates with your brand colors, fonts, and logos.
- Team reports and insights to see who has viewed your designs and when.
- Advanced collaboration features like approval workflows, activity logging, etc.
Should your brand use Canva for marketing?
When it comes to designing graphics, there are a lot of tools out there.
While the options seem endless, the truth is that some have more features than others and some are better designed for certain tasks. While Canva may not be the best tool for every marketing campaign, it has a lot of great features that make it ideal for many types of projects.
Canva is rapidly becoming one of the leaders in social media marketing.
If you’re looking for a way to streamline your design team’s workflow, Canva just might be the right choice. It doesn’t require any website coding knowledge to use, and it boasts an extensive library of graphics that can be used as is or customized to suit your needs.
Ultimately, Canva is a solid choice for marketers.
It’s been built with a user-friendly interface, and it has plenty of design templates that can help you create an attractive visual in no time.
However, if you’re looking for expert guidance on how to leverage content and design to grow your business, you can reach out to us at Contensify. We’ll help you go from selling your business to attracting more business with content marketing!
