This is a summary of one of the best books on content marketing Master Content Strategy by Pamela Wilson.
Nowadays, content is everywhere. Every business is either creating or trying to create useful content. As a result, the demand for content creators and content marketing experts is at an all-time high.
But only some content marketers and creators can bring results because many don’t implement the right strategies. They don’t know what makes a content piece stand out among all the available content. What is the most effective content creation and marketing approach to get maximum results? How should their approach change with the business’s growth?
Pamela Wilson, an award-winning marketer and business owner, has written one of the best books on content marketing, named “Master Content Strategy” to address this issue. This book is a masterclass for content marketing experts, strategists and content creators at every stage of their careers.
Master Content Strategy = Content with Strategy
Creating a strategy before content is essential for result-driven and fruitful content. Creating a content strategy is only possible when you know your present content results and the desired outcome. After reading this book, you will know exactly what stage you are in and what to do next to achieve your content goals.
This book is perfect for B2B and B2C content creators, bloggers, vloggers, and podcasters. You get to learn how to map monthly, weekly, and yearly content strategically to bring results.
With over 30+ years of experience in marketing, Wilson has written this go-to guide to creating impactful content in the coming years.
This book is ideal for content creators, content marketing experts and beginners as well. It teaches you how to change the content strategy with the growth of the business and why doing it is crucial.
What We Love About This Book
The best thing about this book is that it has been written for beginners, expert content creators, and marketers. Content creation and marketing may look overwhelming to beginners, but this book will teach you everything you need to know to start and excel.
The author understands the challenges of content creators and marketers and provides solutions. We liked that Wilson has provided insights on how to write differently for newbie, intermediate and advanced readers.
Learnings From This Book
Master Content Strategy is one of the best content marketing books because every page of this book will teach you something about content creation and marketing. Here are the three most important lessons from this book.
- Writing for your audience: If you don’t know how to write for different types of audiences strategically, your content is of no use. Many creators and marketers find this difficult. The author has given insightful points in this book that you can implement to write effective content for your audience. For example, Wilson says you can easily define your audience if you know their pain points. They are your target audience only if you can solve their pain points.
- Repurposing your popular content: Out of all the content pieces you have created to date, there will be some content that has performed well. So, what’s next? In this book, Wilson teaches how to repurpose your well-performed content and bring more results from those existing pieces of content. Wilson suggests repurposing your written content into visual, audio, or video content. Similarly, repurposing the podcast content into visual, written, or video and video content into written, audio or visual content is a great way to get maximum reach on the same content.
- Templates for headings, subheadings, and first sentences: Many people find it difficult to start a content piece. In this book, you get easy-to-use templates to write attractive headings, subheadings, and first sentences. You can immediately start using those templates to write headings and subheadings.
To conclude, this book will improve your writing skills and make you a better content creator and marketer. Whether you have just started, thinking of starting or have been in this field for a long time, this is one of the best content marketing books for you!
No. of pages: 216 pages.
Reading time: 2 to 3 hours.
Get the book here.
If you’re short on time to read the book and experiment, then hire an expert content marketing agency like Contensify, to ace your content game.