The Visual Ninja’s Toolkit: Tools To Create Visual Content

Psst. Ninjas and monsters are my new fascination, please bear with the sudden references. If my last post: How To Make A Fairy Tale Convert: The Art Of Storytelling, has got you deep into the storyteller mode, congratulations! Because a good story always brings in more sales. Considering that it has been some time since […]
How Startups Are Using Content Marketing This Friendship Day!

Content marketing has been ‘the’ buzzword in the digital industry for quite sometime now. Having proved its worth across all digital platforms – be it social media, business websites or blogs, it is constantly being called the knight in shining armor for businesses. But what’s so different this year? The fact that even startups are […]
The Making Of A Content Hacker

Growth hacking is the game plan for every start-up out there today, and why wouldn’t it be? After all, it is the fastest way to drive in more traffic and hence, increasing the number of conversions on the sales front. The end goal of content marketing and growth hacking is to ensure that there is […]
Content Marketing: The Knight In Shining Armor For Your Business

As one of the most effective marketing approaches since the last few years, content marketing is all set to dominate 2015 as well. (And probably a few more years as well!) According to Content Marketing Institute, even though over 85% of brands are making use of content for marketing today, not all of them believe […]