Most SaaS companies assume that if traffic is growing, SEO is working.
Interakt proved that assumption wrong.
When the team first approached Contensify, they weren’t struggling with visibility. They had already invested heavily in content. Multiple SEO agencies and freelance writers had contributed to the website over the years. Traffic was growing. New content was being published regularly.
On paper, everything looked healthy. But the business wasn’t becoming known for what it actually sold.
Interakt wanted to be recognized as a leading WhatsApp Business API solution. Instead, the website was attracting traffic through scattered informational queries that had little connection to the product or its core value proposition. Search engines understood the website as a broad information resource rather than a category authority within WhatsApp commerce and customer communication.
And as the WhatsApp Business API market became increasingly competitive, this gap created a strategic risk.
Over the next three years, Contensify helped Interakt transform its search strategy from a traffic-generation exercise into a category-building system designed to influence how buyers discover, evaluate, and adopt WhatsApp Business API solutions.
About Interakt
WhatsApp Business API Solution to Automate Marketing, Sales and Support
Interakt is a WhatsApp Business API platform that helps businesses manage customer communication, sales, support, marketing automation, and conversational commerce through WhatsApp.
The platform serves businesses looking to centralize customer interactions, automate communication workflows, and leverage WhatsApp as a growth channel.
By the time Contensify began working with Interakt, the company had already established product-market fit and built a substantial content footprint.
Unlike many SEO engagements that start with little visibility, Interakt entered the relationship with:
- Thousands of existing content assets
- Significant organic traffic
- Existing domain authority
- Multiple years of publishing activity
The Challenge
Increased Traffic Website on Keywords Not Relevant to the Product
One of the biggest misconceptions in SEO is that more traffic automatically creates more business value. In reality, traffic only matters when it reinforces the position you want to own in the market.
This was the core issue facing Interakt.
Through years of content production, the company had accumulated visibility across a wide range of unrelated informational searches. While this helped increase visitor numbers, it also created confusion around the brand’s identity.
The website was ranking for searches that had little connection to WhatsApp Business API adoption or customer communication workflows. In some cases, traffic was being generated through generic searches such as Facebook-related queries that were unlikely to influence product consideration or conversions.
The consequences were significant:
- Search visibility was fragmented across disconnected topics
- Topical authority remained limited despite content volume
- Buyers searching for WhatsApp Business API solutions often discovered competitors first
- Organic traffic wasn’t translating into meaningful commercial outcomes
- Content investment was generating visibility without strengthening positioning
The challenge wasn’t creating more content.
The challenge was helping search engines understand what Interakt should be known for.
The Engagement
Re-strategizing Search and Content Marketing Strategy
Our engagement began by stepping back from rankings and asking a much simpler question: What does Interakt want to own in the mind of the market?
Interakt didn’t want to be known as a generic business software company. It wanted to become synonymous with WhatsApp Business API solutions.
Once that strategic direction was established, every decision became easier.
The objective wasn’t to reduce top-of-funnel visibility entirely. Broad visibility still plays an important role in building market share and educating potential buyers.
Search visibility needed to support category ownership. Content needed to support product adoption. And organic traffic needed to support revenue outcomes.
Strategic Steps
Fixing a Relevance Problem Disguised as a Traffic Problem
Most SEO agencies would have looked at Interakt’s traffic and concluded that the strategy was working.
We reached a different conclusion.
The issue wasn’t traffic volume; it was relevance.
The first phase of the engagement focused on auditing the entire content ecosystem and evaluating every asset through a single lens:
Does this help Interakt become a recognized WhatsApp Business API authority?
This led to a systematic process of:
- Updating outdated content
- Consolidating overlapping topics
- Merging competing assets
- Removing low-value content
- Rebuilding topical relationships
Rather than producing more content immediately, we focused on improving the quality and relevance of what already existed.
This helped search engines build stronger associations between Interakt and the categories it wanted to own. More importantly, it created a stronger foundation for future growth.
Building Authority Around Product Capabilities and Use Cases
Once the foundation was cleaned up, the next challenge was authority expansion.
Instead of chasing broad marketing topics, we built content clusters directly around the product’s capabilities and the ways businesses actually use WhatsApp.
The strategy focused on:
- Industry-specific applications
- Product use cases
- Customer communication workflows
- Implementation examples
- Operational challenges
- Business outcomes
This approach allowed Interakt to participate in conversations much earlier in the buying journey.
Rather than selling a product, the content helped businesses understand how WhatsApp could solve real operational problems.
As authority expanded, search engines increasingly recognized Interakt as a credible source within the category.
Topical authority, which had previously struggled to move beyond the low twenties, began strengthening significantly as the content ecosystem became more coherent and interconnected.
Owning the Evaluation Stage Through Alternatives, Comparisons, and Case Studies
One of the most valuable opportunities emerged during the evaluation stage of the buyer journey.
Businesses considering WhatsApp Business API solutions weren’t simply searching for educational information.
They were comparing options and evaluating vendors, looking for proof or alternatives.
To address this, we expanded content into:
- Competitor alternative pages
- Comparative evaluations
- Industry-specific case studies
- Product implementation examples
- Detailed guides
- Templates and frameworks
These assets served two purposes simultaneously. First, they attracted high-intent traffic from buyers actively evaluating solutions.
Second, they reinforced Interakt’s authority by demonstrating practical expertise rather than simply making claims.
Over time, this became one of the strongest commercial content layers within the entire strategy.
Creating Content That Continues to Perform in the AI Era
One of the most interesting outcomes of this engagement was something we didn’t explicitly optimize for at the time.
When much of this work was executed, AI search wasn’t yet a mainstream discovery channel. There were no AI Overviews and ChatGPT wasn’t influencing buying decisions.
LLM visibility wasn’t part of most SEO conversations. Instead, the strategy focused on fundamentals:
- Relevance
- Topic depth
- Content quality
- Clear information architecture
- Strong topical authority
As AI-powered search emerged, these same foundations translated naturally into AI discoverability.
Today, Interakt continues to generate:
- 2.4K+ citations across AI platforms
- 1.5K+ cited pages
- Strong visibility in AI-driven discovery environments
The lesson is simple: AI visibility is often the outcome of strong foundations, not a separate strategy.
Results
Increased Category Recognition in a Competitive Space
Over the course of the engagement, Interakt transformed its organic presence from a scattered collection of rankings into a coherent authority-building system.
- Organic traffic increased from approximately 7,000 monthly visitors to more than 21,000 monthly visitors
- Current organic traffic exceeds 36,000 monthly visits
- 15.6K organic keywords ranking across search
- 2.4K+ AI citations
- 1.5K+ cited pages
- Authority Score increased to 41
- Reduced customer acquisition costs through search-led audience acquisition and retargeting
- Stronger positioning around WhatsApp Business API solutions
Work With Us
Why Contensify
Many SEO strategies focus on attracting more visitors. We focus on helping businesses become known for the things they actually want to sell.
In Interakt’s case, the challenge wasn’t generating traffic.
The challenge was creating alignment between visibility, positioning, and commercial outcomes. That required more than publishing content.
It required:
- Strategic positioning
- Content consolidation
- Topic architecture
- Authority building
- Search ecosystem thinking
- Long-term systems design
The result wasn’t simply more organic traffic. It was a stronger market position, reduced acquisition costs, improved discoverability, and a search presence that continues to influence buyer decisions years later.
Because visibility only matters when it reinforces the position you want to own.
Struggling to capture a high competition target market? Work with the best SaaS SEO experts.
