Takeaways from the Step Conference Dubai 2022
Step Conference started out as a series of workshops and small gatherings. And over 10 years it gradually became one of the biggest tech festivals for startups in Dubai. Startups all over the MENA region attend Step to exhibit their ideas and attract new investors and network with those in their industry. Step hosts 4 […]
A Practical guide for your next content audit
The word content audit is enough to strike fear among the most experienced marketers and bloggers. Content audits monitor and organize all the important content from blogs to product and landing pages. It helps you to understand what content performs well in terms of search, free trials, and paid signups. A content audit on an […]
20 Writing Tips to Make You a Better Content Writer
We all know that stage fright’s real. But so is the fear of writing online. And it hits differently when you’re creating content on the internet under thousands of scrutinizing eyes. Even more so, when you’re doing it for your business. The good news is that writing doesn’t have to be as scary as it […]
The Simplest Guide to Using Empathy in B2B Content Marketing
Consistent empathy is not so natural for humans because we’re selfish by default to protect ourselves. And speaking about empathy in content marketing一 is still an alien concept for B2B brands. Because most of them are still focused on one thing, and one thing alone – selling their feature set. But what is it about […]
8 Biggest Content Marketing Trends You’ll Be Seeing in 2022
Content marketing trends have seen a massive shift post-pandemic. With about 82% of marketers using content marketing in 2021, up 70% from last year, it can get increasingly hard to stay on top of your game for those of you who go by “we’ve always done it this way”. As a content marketer, it is […]
Everything You Need to Know About Bad Content
If you think you’re doing everything right and still can’t seem to figure out why your content isn’t working, why it is being avoided instead of being sought out or why it is being overlooked, this one’s for you! With about 93% of B2B marketers making use of content marketing at the core of their […]
Why Should Your B2B SaaS Company Outsource Content Marketing?
Consumers of today no longer just subscribe to a software-based on its feature list or pricing. They want to know how it can make their lives easier. And you need to be able to narrate this in the best way possible. For instance, if you’re selling a productivity tool, you need to help them visualize […]
How to Use Quora for B2B SaaS Marketing?
Should I really use Quora to promote my SaaS product? If the above question keeps bothering you then this article is for you. Quora is a hub where people share or seek information in the form of questions and answers. It’s a platform to build your thought leadership presence and confirm authority in your niche, […]
10 Content Idea Tools You Need on Days You Hit the Creative Block!
Raise your hand if your biggest struggle is consistently coming up with fresh content 🙋♀️ Let’s all admit it… Content creation can be pretty exasperating, especially when you’re been doing it for quite some time. When you’re all out of inspiration and hence motivation, you might feel like giving up on it altogether, but there’s […]