Feel like your content marketing is stuck in a rut? Want to give it a kick start but don’t know where to begin? Have you ever looked at your content marketing and gone “I need something more”?
We know how you feel. Your content strategy feels stale, boring, and a little like a chore to write. It can feel like there’s nothing left to say. It’s as if your content marketing efforts have plateaued. That you’re churning out the same old article again and again with no apparent changes to your conversion rates? You’ve tried a load of different tactics but nothing seems to change.
Sometimes, content marketing feels like a bit of a black box, with an outcome that doesn’t always feel so black and white. Clearscope has been designed for exactly this purpose — to take your content and make it effective again.
With so many people trying their hand at content marketing, you’re going to need a top-notch tool to ensure that your efforts are focused on producing high-quality, highly relevant content.
Clearscope helps you produce content that’s highly relevant to what people are searching for.
Clearscope uses aggregated data from search engine results to help identify which types of content are performing well. In this guide, we’ll discuss why and how to use Clearscope to discover which topics and keywords should be integrated into your next blog post.
SEO content optimization platform – What is Clearscope?
Content marketing is a powerful way to attract new customers, but it can be challenging to create. If you’re like most companies, you already have too much content and not enough time to produce more.
Clearscope can help make content marketing easier by helping you create more high-quality content quickly and easily. It does this by providing recommendations for topics that have high search volume and low competition — topics you can use in your blog posts, whitepapers, and other content marketing efforts.
It is a powerful SEO content optimization platform that helps you create better content for your website.
How to effectively use Clearscope in content workflow?
Use Clearscope for effective reporting
The Content Marketing report provides you with information about how well your content is performing on social media, which pages are getting the most shares, what kind of topics people are interested in, and more. This report can help you optimize your content for better results.
Clearscope reports give you insights into –
- Monthly searches – the average monthly searches over the past 12 months.
- Competition – based on Adwords data.
- CPC – average cost-per-click (CPC) based on Adwords data, among many others.
Once you have your report, you’ll be able to use it in several ways like –
As a guide for content creation: Use the report to help create new pieces of content that will resonate with your audience and engage them.
As an editorial calendar: Use the report as a guide for what topics to cover on which days and weeks, based on what’s working best right now.
As a way to plan your social media content: If you’re already using the social media curation tool, Social Report, then you can use its built-in social media scheduling feature to schedule posts based on topic ideas from your report.
Use Clearscope for effective keyword research
Before you start creating any piece of content, it’s important to know who your audience is and what they want. You can get this information by researching keywords that people are using when they search for information related to your business or industry.
You can use Clearscope to find out the best-performing keywords for your blog posts, website pages, and other online properties. It can help you find relevant keywords for your content and analyze the competition, search volume, and cost per click (CPC) of each keyword. This means that you will be able to learn more about your audience and their needs, as well as their interests and passions.
This information will help you to choose the right words to use in your articles or blog posts.
Use Clearscope editor to write better content
Clearscope’s editor is a simple, distraction-free interface that lets you focus on writing good content.
It also gives you an overview of –
- Content grade – a measure of content relevance and comprehensiveness
- Word count – total number of words found in the content
- Readability – readability grade level as measured by the Flesch-Kincaid readability index
Furthermore, Clearscope makes it possible to find the right words for your article by recommending SEO-focused keywords. It uses artificial intelligence (AI) and machine learning algorithms to understand your topic and suggest the best keywords for it.
Clearscope editor will help you create better headlines, sub-headlines, lists, and paragraphs by highlighting common mistakes made by most writers. And at the same time, it will show you how to fix them.
You can use Clearscope editor in two ways –
- Clearscope’s built-in editor
- Clearscope Google Docs add-on
Use Clearscope to analyze and improve essential content metrics
Clearscope is an excellent tool for analyzing the effectiveness of your content. Here are some of the metrics that Clearscope helps you with –
- Monthly searches
Monthly searches are a metric you can find in the “Keyword search” tool on Clearscope. It tells you how many times people are searching for a specific term each month. You can use it to learn what people are interested in and find out how to create content they want.
On Clearscope, competition is a metric that shows how competitive a term is. This is important because it tells you how many other people are using that specific keyword in their content. The higher the competition, the less likely it is that your article would rank well on search engine results pages (SERPs). That’s because there are already so many articles out there on this topic and if yours isn’t better than everyone else’s, then it won’t get any traffic.
Clearscope uses Google Ads data to serve this metric. Google Ads uses the following scale to determine competition –
- Low: 0.0 – 0.33
- Medium: 0.34 – 0.66
- High: 0.67 – 1.0
- Content grade
The tool provides an overall Content grade based on dozens of factors, such as length, readability, and time spent on the page. You can see how this grade compares with other pieces of content in your industry.
Clearscope has been tested on thousands of articles from around the web — from BuzzFeed to The New York Times — and it’s proven accurate at predicting how engaging an article will be as well as how well it will rank on SERPs.
- Word count
Clearscope also shows your word count and readability grade. You can quickly see how long your blog post or article is and whether it’s easy to read or not.
Clearscope features and pricing
Clearscope offers 3 plans –
The Clearscope Essentials Plan costs $170/month.
With this plan, you can get access to –
- 3 user seats
- 20 Content Report credits
- 100 Keyword Discovery credits
- Google Docs + WordPress integrations
- Support for 5 languages which include Deutsch, English, Español, Français, and Italiano
- Free training & onboarding
- “Priority” support
- Unlimited sharing & exporting
The Clearscope Business Plan costs $1200/month.
It includes everything in the Essentials Plan. In addition, get access to –
- Unlimited user seats
- 100+ Content Report credits
- 200+ Content Inventory pages
- SAML single sign-on (SSO)
- Custom onboarding
The Clearscope Enterprise Plan is a customizable plan based on your requirements.
It includes everything in the Business Plan. In addition, get access to –
- Custom Content Report, Keyword Discovery, and Content Inventory credits
- Custom Google TLDs
You can take a detailed look at the plans offered by Clearscope here.
Should your brand use Clearscope for content marketing?
Clearscope can be an effective tool to use for your content marketing efforts, but it’s certainly not the only tool of its kind.
Still, if you want your content to be as relevant as possible for your target audience, Clearscope is definitely a good place to start. And if you employ other strategies as well, you should see an improvement in how relevant and useful your content is, which will likely lead to more engagement with your audience along the way.
With that said, Cearscope has the potential to be a valuable tool in the marketer’s arsenal, if used properly.
This tool allows you to explore a broad range of topics and provides you with a variety of point-of-view angles. When using Clearscope in content marketing, your company is better able to provide its fans with information aligned with their needs and interests.
However, if you’re looking for expert guidance on how to leverage content marketing to grow your business, you can reach out to us at Contensify. We’ll help you go from selling your business to attracting more business with content marketing!