Tool Review: How to Use Hotjar for Content Marketing
One of the most important things you can do is to understand how users interact with your website. Being able to see things like what images they click on, which links they hover their mouse over, and which parts of your site are causing people to bounce and leave can help you create an engaging […]
Chatbots in Content Marketing: Trends and Changes
Recently, chatbots have become the golden boy of content marketing, adored by most marketers. It has become an essential content marketing tool most marketers refuse to do away with because of the revolutionary changes chatbots bring to how content is conveyed and received. And when you look at it, all the praise it receives is […]
Understanding Customer Journey Marketing Map and its Stages
Excellent products at competitive costs don’t bring sales. 96% of customers indicate that customer service is key to their brand loyalty and keeps them going back to brands to buy more. If anything matters, it’s the effortless customer journeys and seamless customer experience. As a result of technological advancements, customers now interact with businesses through […]
Ahrefs – Content Marketing Tool Review
Your content is your best salesman. In order to be successful at content marketing, you have to create good quality content and give your audience a reason to read it. There are a lot of tools that can help you here. Ahrefs is one of them. Ahrefs is probably the most popular SEO software that […]
How to research for a blog post before actually writing it
If your research technique relies on an ambiguous definition of “read a lot,” you need to level up your game. The ambiguous read-a-lot approach envelops you in suffocating pressure. Your brain cells fail to write more than a few sentences, and you enter the rabbit hole of over-research. Here is how to research […]
Best Social Media Marketing Tools that Give Your Brand a Competitive Edge
77% of marketers vouch for social media marketing for business growth. But managing multiple social media accounts is extremely time-consuming. You wear multiple hats for content creation, editing, data analysis, graphic design, and video creation — overwhelming, isn’t it? Even though you have your team by your side, sometimes you need an extra hand to […]
Using AR in Content Marketing
There’s no denying that augmented reality or AR is older than Pokémon Go or AR Air Hockey. But it’s a relatively new but increasingly popular concept in content marketing. AR technology has been improved significantly over the years and is far more accessible today. It is slowly turning into a mainstream concept with incredible potential. […]
Clearscope In Content Workflow: Tool Review
Feel like your content marketing is stuck in a rut? Want to give it a kick start but don’t know where to begin? Have you ever looked at your content marketing and gone “I need something more”? We know how you feel. Your content strategy feels stale, boring, and a little like a chore to […]
Understanding Content Marketing KPIs and Setting Goals
Being hands-on and accountable for the performance of their B2B company is something every business has to imbibe into the core of their business strategies. It comes down to how strongly a company believes in its success philosophy. And to be accountable and thoroughly alert about the performance of your business, you need to know […]