Creating content marketing strategies that convert for B2B SaaS and Shopify Apps.
Fuel your pipeline through organic marketing and increase the ARR to drive business growth.
Learn the workflows and strategies that take our clients from 0 to +100k traffic/ month.
Scaling SaaS companies globally
Common B2B SaaS content marketing and SEO challenges we’ve heard (and seen)
Complex and Niche Products
According to a survey by Demand Gen Report, 96% of B2B buyers want content with more input from industry thought leaders, indicating the need for in-depth, expert content. But it’s easier said than done.
Long Sales Cycles
Gartner reports that the average B2B sales cycle length is now 6-12 months, emphasizing the need for a content strategy that supports long-term engagement and lead nurturing. But most companies fail to scale their strategy.
SEO Competition
Ahrefs found that 90.63% of pages get no organic search traffic from Google, highlighting the intense competition for high-value keywords. When it comes to SaaS, high competition on relevant keywords makes the going tougher.
Content Creation and Resources
Content Marketing Institute found that 63% of B2B marketers cited producing engaging content as their top challenge. Unclear briefs, direction and SEO requirements lie at the heart of this problem.
Measuring ROI
HubSpot reports 61% of marketers say generating traffic and leads is their top challenge, underscoring the need for clear metrics and reporting. Teams often face challenges in reporting ROI of organic marketing.
Audience Engagement
Engaging a highly specific and professional audience can be challenging, as their content consumption preferences may vary. A lack of distribution framework makes this tougher.
Keeping Up with Algorithm Changes
Moz states that Google changes its search algorithm around 500 to 600 times each year. This makes it even tougher for teams to keep up with what’s needed to rank.
Content Distribution
Even the best content can go unnoticed if not properly distributed and promoted. According to BuzzSumo, 50% of content gets 8 shares or less, emphasizing the need for a robust content distribution strategy.
Maintaining Consistency
Ensuring consistency in content quality, tone, and frequency can be difficult, especially as the company scales. But a documented strategy has been reported to drive 538% more success!
Adapting to Changing Buyer Behavior
A report by Forrester indicates that 68% of B2B buyers prefer to research online independently. Buyer behavior and preferences change over time, requiring constant adaptation of content strategies.
Sounds like something you’ve been going through too? 😕
Goal: To approach SEO with only highly targeted keywords, low volume but high intent
- 100% increase in organic clicks
- 100% increase in organic impressions
- 75% of the traffic driven from blogs
- 70% increase in organic leads
Goal: To increase traffic in a specific Geolocation - United States
- Organic traffic increased by 95%
- Organic impressions increased by 85%
- CRO activities performed to improve retention
- Conversion rate increased from 7% to 18% from blog pages.
Goal: For a niche product started in 2022 increase Domain Ranking and keywords indexing
- 600 unique backlinks on targeted keywords over a span of 2 years
- 2500 new keywords indexed, 20% of which are on page 1
- Organic became their #1 channel to acquire customers
[FREE] 90-day sprint to scale your organic growth by 110%
- 100% increase in organic impressions
- 75% of the traffic driven from blogs
- 70% increase in organic leads
We’re not just your Content Marketing and SEO consultants, we’re your partners in growth…🤝
And we work with you like one to ensure the strategies, workflows or templates we set up for your team are tailored to match your business growth objectives.
Discovery call
We start with a comprehensive discovery phase to deep dive into your business, target audience and unique challenges.
Opportunity analysis
We conduct a thorough market and competitor analysis to identify strengths, weaknesses and opportunity gaps alongside leveraging your existing customer data and trends to understand their Jobs To Be Done.
Strategy
We then create a comprehensive SEO and content marketing strategy that delves into the nuances of search intent, user behavior, distribution and other parameters.
Guidelines and briefs
We do extensive topic and competitor research to create in-depth SEO content briefs and guidelines that include optimized titles, internal and external links, keyword suggestions and more, keeping a sharp focus on your ICP.
Scalable systems
Content marketing and SEO work when you’re consistent. To help you scale, we set up custom frameworks and systems that suit your available resources and skills.
End-to-end process QA
From reviewing the processes continually to the quality of your content and more, we ensure everything is done right and is ready to rank and generate MRR.
Sounds pretty iron-clad right?💪
Here’s what our customers have to say about our strategies
Not to toot our own horn but we’ve become pretty good at what we do!
“Based on some of the recent visitor data we are seeing come from SEO content, it looks like we are getting the right traffic to the site. So I just wanted to say good job team!”
Kyle Bigley
Co-founder, TxtCart
“After working with Vanhishikha for more than 3 years, I can share that she’s not just good at writing great content, but also creating strategies that are flexible and fast to execute.”
Jeroen Corthout
Co-founder, Salesflare
“Ayush consulted with us for SEO at SpotDraft for 2 quarters; in that time, organic traffic grew by 50% and became the best performing channel.”
Muthulakshmi Subbiah
VP Marketing, Spotdraft
“Vanhishikha is one of those rare breed of marketers who understand the fundamentals of marketing and consumer psychology. She’s able to bring not just her expertise, but also a deep sense of accountability to the project”
Gaurav Arora
VP Marketing, WebEngage
