Best Shopify Apps to Increase Your Online Store Conversions and Sales
Best Shopify Apps to Increase Your Online Store Conversions and Sales
Shopify is trusted by over a million eCommerce sellers across 175 countries, acting as a one-stop solution for all their needs. Along with its multiple in-built features, what makes Shopify stand out is the ease by which you can plug in an app from the Shopify App Store and enable specific features and customizations to your online store.
With more than 2000 apps offering functionalities ranging from logistic solutions to loyalty and reward programmes, it is tricky to pick out the best. Here is where we come in.
Having worked with multiple app providers and sellers across different industries, we decided to vet the best apps for you. We have hand-picked the best Shopify apps that can help you customize your store’s functionalities and sell more.
1. RevTap — Customer and product analytics
When you have a vast product range and you’re using multiple channels to market them, it becomes important to keep a tab on what’s working for your business and what’s not. Simply put, you need to know which of your products are actually in demand and getting sold at a profitable margin, which marketing channels led to that sale and who this customer is.
Looking into so much data usually involves getting well-versed with Google Analytics, accessing the insights or reports of every marketing platform and tool you use, your inventory planner and bringing it all into multiple excel sheets.
While it might seem like a good idea to manage everything manually and take out the actionables using this approach, it can quickly get out of hand as you grow. You will no longer be able to clearly see which are your hot products, which ones are not doing well, which marketing channels are only a drain of resources, and which ones are really getting you sales.
With a Shopify analytics app like RevTap, you get easy-to-read reports with clear actionables:
- Customer analytics and segments (know who your customers are)
- Product analytics and segments (know which are your best-selling products)
- Performance analytics (know which are your best marketing channels)
2. Flits— Customer Account Pages
Customers today have to be constantly engaged at various touch points during their shopping journey. One of them is the way the customer’s information is stored and made accessible to them. Shopify’s customer account page has a basic structure and lacks features like wishlists, social login and more.
Contrary to the customer account pages that the likes of Amazon, Forever21 and others present shoppers with, a default customer account page doesn’t have much.
You can use Flits to customize your customer account page and provide a more engaging experience for shoppers. Besides their order history, you can also let shoppers view their wishlist, their recently viewed products, and even reorder items directly from their customer account. The ability to save multiple addresses in the customer account also makes it easier for shoppers to complete a purchase.
3. Wiser— Personalized Product Recommendations
Top eCommerce brands like Amazon can successfully engage and sell more because of one smart sales strategy in their arsenal— personalized product recommendations. In fact, 35% of Amazon’s revenue is generated through its product recommendations.
By showing relevant recommendations based on your store’s popular products, and your shopper’s browsing and purchasing history, you can introduce them to new products on your store, leading to more sales.
Wiser enables you to showcase personalized recommendations— related products, recently viewed products, top-selling items, new arrivals and frequently bought together products, to name a few. These recommendations are powered by AI, letting you display personalized recommendations that are sure to convert shoppers.
4. Back in Stock— Restock Alerts on SMS, email, Facebook Messenger and web push
In 2011, eCommerce businesses lost $25 billion due to stockouts. With a fast-changing market and ever-evolving consumer needs, not tackling stockouts smartly can result in as many sales being lost even today.
Unavailability of products provides a negative experience and can push your customers to shop from your competitors. Unless you find a way to capture this intent of purchase at the right time even when a product is not in stock.
Back in Stock is one of the best Shopify apps to recover sales lost to stockouts. It enables you to add a smart widget on your product and collection page, to let shoppers subscribe to restock alerts for the products and product variants they are interested in.
Based on the channel they choose to be notified on, the app automatically pushes out a restock alert via email, SMS, Facebook Messenger or web push as soon as your inventory is back. This brings back the highly interested shopper to complete the purchase.
5. ModeMagic— Product Labels
According to a study by Microsoft, the average human being now has an attention span of just 8 seconds. With a decreasing attention span and a zombie scrolling syndrome on the rise, it has become important for sellers to capture the shopper’s attention with eye-catching visuals and nudge them towards making a purchase as soon as they land on the website.
ModeMagic is a Shopify app that lets you add product badges and labels to product images. These labels catch your shoppers’ attention, conveying your message or value proposition almost instantly. From new arrivals to urgency tactics to free shipping, you can add and customize product labels according to the kind of promotion you are running.
For example, if you’re running a clearance sale on specific products, you can use product labels to highlight them on a page that lists 20 other items.
6. TxtCart — SMS Marketing
Research shows that SMS open rates are as high as 98%, compared to just 20% of all emails. And, on average, it takes 90 seconds for someone to respond to a text when compared to email, which takes 90 minutes.
There’s no doubt that you need to add SMS as a marketing channel for your Shopify store. With SMS, you can reach customers quickly and get faster engagement on your promotions. All without having to wait for them to come online or to open their inbox!
TxtCart is one of the best Shopify apps for SMS marketing, letting you send conversational SMS campaigns with a human touch. It enables you to automate SMS campaigns for cart recovery, but at the same time it also brings in actual people to have a real conversation with shoppers who did not make a purchase from your store, leading to understanding them better and getting to convert them with personalized messages.
7. Searchly— Search Filters and Enhanced Search Experience
When you type in any keyword on Google, it automatically starts suggesting products based on your browsing history and search pattern, making it easier for you to find what you are looking for. You can bring in this powerful search functionality to your Shopify store as well.
Searchly is a Shopify app that enables you to set up advanced search and filters on your store to make it easier for shoppers to look for and find the products they’re interested in. The app’s search widget has a typo tolerance and also synonym search as features so that even if the shopper misspells a product, you get to show them the right search results.
8. Clickpost — Intelligent logistics and post-purchase customer experience
Research shows that companies with a greater visibility on their supply chain and logistics partners achieve greater revenue growth. The reason being that they’re able to optimize their eCommerce operations for higher efficiency and lower overhead costs by making data-driven decisions when it comes to order fulfilment.
But in addition to that, these companies are also able to then keep their customers up-to-date about their orders, keeping the post-purchase communication proactive, leading to higher engagement and retention rates.
ClickPost is the one app that you need to bring all your data together onto a unified dashboard. With greater visibility on the performance and serviceability of logistics partners, it enables your store to choose the right partner for order fulfilment in a timely and cost-effective manner.
It also has an in-built module that lets you enhance the post-purchase experience for your customers. ClickPost gives you the ability to build a branded tracking page on your site that can be accessed by the customers at any given point in time. The app also lets you send proactive order status notifications on SMS and email, to keep the customer engaged and anxiety-free.
9. Photo Reviews and Testimonials — Testimonials
With so many brands going online, it is becoming impossible to figure which one offers the best of products. The one thing that we all rely on, are reviews and ratings from other customers like us who have made the purchase from the brand. In fact, more than 80% of consumers choose to believe reviews, testimonials and ratings more than brand advertisements.
Photo Reviews and Testimonials is a Shopify app that enables you to collect this social proof easily. You can send a batch of manual review request emails to your existing customers from within the dashboard or even automate these review requests. The app then enables you to display these reviews, ratings and testimonials on your site with a 100% responsive widget that’s also SEO-friendly.
10. Cameo — Shoppable Instagram feed
Combining the power of social media and e-commerce, you can create a unique shopping experience by creating a shoppable Instagram feed. Imagine liking a product on Instagram and being able to make a purchase directly.
Cameo enables you to create a shoppable Instagram feed by tagging products on the photos. It allows you to show it as a gallery or feed on your store in grid, slideshow or a collage style that looks visually appealing and helps in increasing engagement on the store. But more importantly, it shows your store visitors how your products are being used by other customers who have shared them on Instagram.
11. Plobal Apps— Native iOS and Android mobile apps
Amazon’s app users spent 12.8 billion minutes per month on the app in 2018, in comparison to browser users who averaged 2.4 billion minutes on the site. But developing an app for an online store, where there are so many product pages, cart optimization and other aspects that need to be looked into, can take months or even years. In fact, it may also be a drain on your resources in terms of both time and money.
Plobal Apps allows you to transform your Shopify store into a mobile app in less than a week’s time. The app offers a DIY drag and drop editor that you can use to customize the ready to use templates offered to build your app. In addition to the easy builder that needs no technical knowledge, the team also helps you launch the apps in the app stores and also help you implement strategies to get your store visitors to download the app.
12. Volume Discount — Volume-based, bulk and custom discounts
There are a lot of consumers who believe in stocking up products they need on a day to day basis, or they really like. For example, you’ll find many fashion bloggers buying 2 of a kind simply to keep a certain apparel in their closet for a longer period – just in case one goes bad. Similarly, when one is shopping for groceries online, they don’t buy for one day. They buy for at least a week to two in one go. What is it exactly that nudges these shoppers to make bulk purchases?
You can set up volume-based, bulk discounts on different product ranges of your store with the Volume Discount app by Appikon. It lets you create tiered discounts to nudge visitors to add more products to their cart, including offers like:
- 20% off on 5 or more products
- 50% off site-wide on BFCM
- Save $10 if you buy 3 or more
- Save 5% if you spend $200 or more
13. Carro — Influencer marketing
Eight out of every ten consumers have purchased something after having seen it as a recommendation by an influencer (Rakuten Marketing, 2019). This only goes to say how influenced a typical consumer (including us) is by trends on social media, celebrities or those popular on the social channels we make the most use of. Ever noticed celebrities endorsing brands in their Instagram pictures?
Well, you can tap into the power of influencer marketing as well, to reach your customers. Carro is one of the best Shopify apps for influencer marketing. It takes the guesswork out of finding the right influencer for your campaigns, scanning your database to identify influencers that are already your customers (also known as VIP customers). It then gives you the opportunity to reach out to these customers to start collaborating on brand endorsements, tracking their activity and the ROI from the campaign.
14. Lookbook — Photo Gallery
With a lookbook, you can help shoppers visualize your products better and shop curated looks, giving them a Pinterest-like experience. Many brands add a lookbook to their website to increase engagement using the ‘show and tell’ psychology which we often get to experience in brick and mortar stores.
Lookbook is one of the best Shopify apps that enables you to create unlimited image galleries to showcase your products either individually, or together. It also enables you to tag products on the images as shoppable hotspots that let a visitor simply click to add the product they like from your digital magazine, to their cart.
15. Point of Sales — Integrated Retail and Online Sales
Connecting your online and retail sales is important to understand your stocks across different sales channels. An integrated sales dashboard will help you manage inventory, plan ahead, engage customers better and make better marketing plans to maximize your profits. But how do you get data from your online and offline channels together?
Shopify Point of Sales enables a seamless integration between your in-store and online sales. It syncs the sales you have made on both the channels, pulling it onto one dashboard to give you a comprehensive view of the products that are being sold the most, their available inventory, the revenue generated so far and more. This helps you get a combined picture of your brand’s performance in the target market, letting you optimize strategies for more sales.
What’s more? With this ability, you can run a customer loyalty program wherein shoppers can redeem their rewards at any time across any channel – offline or online, enhancing their shopping experience with your brand.
16. PageFly — Page Builder
Shopify comes with in-built theme designs for your pages but the options are fairly limited for those who want to frequently add more pages for different campaigns. Now typically, you would have to hire a web designer and a developer to get a new page added to your site, which can take days at a stretch – completely counterproductive for time-sensitive campaigns. That’s where a page builder comes in.
PageFly is one of the best Shopify apps to build custom pages in no time. The page builder offers an easy to use, drag and drop editor along with hundreds of ready to use and customizable themes. It even offers a custom layout for mobile devices, making it easier for you to ensure that all your store pages offer the same shopping experience to consumers.
The app also offers in-depth analytics to track page performance. You can clearly see the conversion rate, revenue, product view, time of page, visitors, add to carts from every custom page you build for your Shopify store to understand the impact they have on consumer behaviour.
17. Privy — Email capture pop-ups
As we mentioned before, the attention span of an internet user is decreasing by the day. With so many distractions on social media and around them, it’s only obvious that a lot of Shopify stores see a bounce rate of about 40% or more. But then again, these were shoppers who did intend to make a purchase when they visited the store. Letting them go without capturing the intent is letting thousands of dollars spent on advertising, go down the drain.
Privy is one of the best Shopify apps that enables you to set up timed and exit intent popups on your store. The goal of these pop ups is to capture shopper intent and contact information before they leave the site. For example, nudging them to subscribe to your newsletter to get an additional 10% discount on their first purchase.
18. ReConvert — Customized Thank You Pages
A repeat customer has a 60-70% chance of converting as compared to a new customer. But even then most Shopify stores use the thank you page to simply reiterate the order a shopper has placed, without even trying to nudge them to make another purchase, leaving a lot of sales and revenue on the table.
ReConvert is a smart Shopify app that enables you to customise your thank you page with an easy drag and drop interface. Using the app, you can customize your thank you page to display upsell offers, cross sell products based on what the customer has just purchased, collect more information about the shopper such as their birth dates or simply use the space to introduce them to your latest products, trending collections or ongoing discounts that they may have missed the first time round.
19. RetargetApp — High-converting retargeting ads
The average conversion rate of e-commerce websites is 2.86% only. But that doesn’t mean that the majority of the traffic on your store did not fall under your ideal customer persona. It only means that there were shoppers that needed more persuasion. That’s where retargeting ads come in.
Retargeting ads basically use the shopper’s on-site behaviour and intent to remind them of what they’ve left behind on a store. It also uses the same data points to recommend other products to their shopper based on their interests, nudging them to explore more items on your site, increasing the chances of them purchasing something from you. In fact, retargeting can increase conversion rates by as much as 150%.
- Retargeting ads are an absolute must-have for recovering abandoned carts, as you can use them to offer additional discounts, free shipping or simply to remind the shopper how their favourite product will go out of stock soon!
RetargetApp combines industry expertise in advertising and advanced technologies to help you automate your retargeting campaigns on Facebook and Instagram. It takes the effort out of having to monitor your campaign performance continually as there are experts keeping a tab on the required optimizations for higher conversions. It’s like getting your retargeting ads managed by someone else!
20. Printful — Print On Demand
The global market for custom t-shirt printing industry is expected to cross US$ 10 Bn by 2025. But that’s not the only domain. You will also notice that there has been an increase in the number of stores selling posters, customized mugs and more.
Now while some are being run by designers themselves taking care of manufacturing the products and shipping them, there are others taking the smarter way out – choosing the print on demand model, where in the fixed manufacturing costs need not to be dealt with in-house.
Printful is one of the best Shopify apps that allows you to sell a catalogue of various products ranging from t-shirts to bean bags that are printed at their fulfillment centre. You can customize these products with your own designs and build your brand, without having to undertake any fixed costs for manufacturing.
21. Zapiet— Pick Up and Local Delivery
There was a 62% increase in buy online, pick up in store from February 21 to March 21, 2020. In the era of COVID-19 or what we call the ‘new normal’, buying online and picking up orders in store is a delivery method that is going to remain a popular choice for some time now. A lot of shoppers will choose to go the extra mile to get their orders instead of relying on the hygiene measures of carrier partners of the brands they purchase from.
Zapiet is one of the best Shopify apps to offer a complete store pick up and local delivery solution on your Shopify store. It integrates smoothly with customisable breakpoints, time slotted delivery options for unlimited stores and locations. This gives you and your customer both the flexibility to make BOPIS work.
22. SmartrMail— Email Marketing
Email marketing is a staple for every eCommerce business, acting as a direct communication channel with no character limitations. In fact, for every $1 spent, email marketing generates $38 in ROI and gives marketers the broadest reach of all the channels available to them. It’s also the one place where you can have a one to one conversation with your customers, without having to worry about the digital noise.
SmartrMail is an email marketing app that enables to segment email subscribers based on their behaviour and previous interactions and set up automated personalized campaigns that are targeted at keeping them engaged, driving them back to your store to make purchases or complete the purchase of the cart they abandoned.
23. Recart — Facebook Messenger Marketing
There are 1.3 billion Messenger users globally. Messenger marketing leads to 70% better open rate than email marketing, owing to its personal and conversational approach. Also because we end up spending a lot of time on social media!
Recart enables you to grow your messenger list and start conversations with your customers and build engaging relationships with them – all where they are more likely to be active in a day. This helps in recovering abandoned carts, getting reviews on purchases, recommending more products to upsell and cross-sell and basically, stay in touch with your customers so that they don’t walk away to another brand.
24. SuperLemon — WhatsApp Marketing
With over 1.5 billion monthly active users, WhatsApp is the most popular mobile messenger app worldwide. Think about the number of times you use the app to network with your friends, drop a message to those at work or to just catch up with family. This behaviour highlights an opportunity for Shopify stores!
SuperLemon helps you plug in the most convenient form of communication for your store, a WhatsApp Live Chat and Share button. It helps you engage with the customer even after they have left the store by sending them promotions and offers via Whatsapp, which they’re more likely to read during one of their app sessions.
25. Bold Memberships — Membership Program
Membership Programmes are a strategic way to build a loyal, recurrent customer base and have proven to be successful in multiple industries. Think about the Marks and Spencer’s membership you have or have heard of.
The same model can be mapped into the e-commerce world where a customer is offered rewards in return to his loyalty which is marked by repeat purchases or repeated interactions with the brand.
Bold Memberships is one of the best Shopify apps to set up a membership program for your Shopify store. The app enables you to create member tiers and give your VIP customers exclusive access to new products, upcoming sales, blogs and exclusive content, making them feel more valued.
26. Upsellio — Upsell and cross-sell products
You’re 60-70% more likely to sell to an existing customer, compared to the 5-20% likelihood of selling to a new prospect. That’s why Shopify experts recommend implementing upsell and cross-sell strategies right from the start, where upsell refers to introducing the customer to an upgrade or a better alternative to the product they have purchased previously. And cross-sell, refers to introducing them to products from other categories that they may like based on the one they purchased.
Upsellio enables you to show dynamic product recommendations and offers to upsell, and cross-sell across your store. These upsell offers can be customized based on the product that the shopper intends to buy, helping you increase order value and generate more revenue. You can also easily set up BOGO (buy one get one) using this app!
27. Bold Multi-Currency — Local Currencies
Giving your customers the experience of shopping locally in their environment instils feelings of comfort and trust. One of the ways you can do this is by allowing your customers to buy in their preferred/ local currency to ease the transaction for them. Imagine not having to calculate the conversion or difference in currencies – such a blessing, right?
Bold Multi-Currency is one of the best Shopify apps that enables you to auto-detect where your customers are shopping from, and display the currency on your store, accordingly. Your customers can also change their currency easily and quickly using the built-in currency switcher, which integrates with any Shopify theme thus giving them a smooth shopping experience.
28. Loox— Photo Reviews
Customers are willing to spend 31% more on a business with excellent reviews. Thus collecting positive reviews for your products is an important step for your business. It’s like getting your existing customers to do the convincing part of making a new customer purchase from you.
Loox is one of the best Shopify apps for collecting photo reviews on your products. The app enables you to send email, SMS and web push review requests to customers from within the dashboard. You can also set up a review section on your product page that syncs with your design to give shoppers the ability to share their feedback on their own.
What’s more? The user-generated content keeps your Shopify store content fresh and updated at all times, helping you earn brownie points on the search engine too.
29. Shopify Flow— Automate Tasks
You will surely have many manual tasks in a day, from notifying shoppers about low stocks to letting your team know about a new product launch. Why not automate these functions so that they run on their own? Automation of simpler tasks takes off the load from your team letting them focus on relatively major and strategic issues.
Shopify Flow is an eCommerce automation platform that helps you reclaim your time and focus on growing your business. With Flow, it’s easy to automate tasks and ideas within your store and across your apps. Choose from a library of templates or use the visual builder to customize a workflow for your business.
30. Tidio Live Chat— Live Chat
According to CrazyEgg, 38% of consumers are more likely to buy from a company if they offer live chat support. The little feature makes the consumer feel that the brand is always reachable and wants them to make the right purchase. In fact, 63% of customers were more likely to return to a website that offers live chat because they find it trustworthy.
Tidio Live Chat enables you to set up a live chatbot on your Shopify store. This makes it easier for the visitor to reach out for help every time they feel doubtful about a purchase, need a suggestion or have questions. For example, wanting help understanding the size guide you’ve included on a product page!
Just by being around to answer the questions of online shoppers or link them to the right piece of content on your store, at the right time, can lead to higher conversions.
31. Bold Product Options— Product Options
6% of consumers covet customized products, and surprisingly 1 in 5 of these shoppers are okay with paying 20% more for owning a product which has been exclusively customized for them.
Bold Product Options enables you to offer this kind of customization on your Shopify store by adding any, and as many, product options or custom fields. The app supports practically any kind of custom field you can think of, including dropdown menus, checkboxes, radio buttons, color swatches, image/ file uploads, text boxes, image swatches, dates and more. All you need to do is set up the ones relevant to your product range!
32. ReferralCandy — Referral Marketing
Did you know that 92% of consumers trust recommendations from friends and family? That’s because they know the product has been vetted by someone who is similar to them, and they’re less likely to go wrong with the purchase. So much so, that referrals have a higher conversion rate than any kind of brand advertisement.
What’s more? Referred customers are also less likely to leave your brand for a competing deal because you’ve built the relationship on trust that stems from their network.
ReferralCandy is one of the best Shopify apps for setting up a referral marketing program on your Shopify store. It enables you to set up referral rewards and incentives and make it easier for your existing customer to recommend your brand or specific products in their network. The app then also lets you track the performance on your referral program, helping you optimize your rewards for higher participation rates.
33. Instagram channel — Instagram Marketing
Most of Instagram’s users are highly engaged and checking in with the app regularly. After seeing a product or service in organic posts on Instagram, 79% of people searched for more information about the said product or service.
Instagram Channel enables shoppers to buy from your store on Instagram by tagging products in your photos. Use the Instagram channel to connect your Facebook products to your Instagram account. Tag up to 5 products per photo and let customers check out without leaving Instagram, building a native shopping experience.
The app adds a shop tab on your Instagram profile to make it easier for your shoppers to discover the posts they can make purchases from.
Shopify apps are crucial to help you customize your store and set up sales and marketing strategies to increase your conversions.
With this list of the best Shopify apps, we want to make it easier for you to find apps that can really help your store grow. We’ll continue to update this list as we come across more promising solutions that have proven to work in helping online stores achieve their revenue goals!
Looking for a specific use case that you couldn’t find an app in this list address?