B2B social media strategy

Shopify’s Social Media Strategy & What You Can Learn for your B2B Business

Social media is essential for any B2B brand, with 75% of B2B buyers using social media to make purchasing decisions. From nurturing customers to increasing brand awareness, social media has much to offer for B2B brands. However, there is no denying that developing a successful B2B social media strategy is difficult.  But the good news […]

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Slack social media strategy

Slack’s Social Media Strategy and What You Can Learn for your B2B Business

Making the presence of your B2B business on search engines is no longer sufficient. Today, you also need a strong social media presence. Because 42% of buyers now search brands on social media to learn more about their products, and services. Creating a social media presence for your B2B brand is now more important than

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Content Marketing: The Knight In Shining Armor For Your Business

As one of the most effective marketing approaches since the last few years, content marketing is all set to dominate 2015 as well. (And probably a few more years as well!) According to Content Marketing Institute, even though over 85% of brands are making use of content for marketing today, not all of them believe

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