Asana didn’t build their SEO strategy around their product. They built it around their customers’ jobs. Most SaaS companies write about features. Asana writes about …
The latest from our marketer’s desk
Platforms like ChatGPT, Perplexity, and Gemini don’t rank pages or reward traditional SEO gains. They select content that answers questions …
AI SEO is everywhere right now. And somehow, it’s being explained as if it’s simple. One week, you’re told AI …
We’ve been doing content marketing and SEO for B2B SaaS companies for over 11 years. Through multiple algorithm updates, shifting …
The reins of content creation remain the same, but AI has made the process faster, and, in some ways, harder. …
Most SaaS companies don’t struggle with creating content. They struggle with creating content that changes outcomes. Blogs are published. Social …
If you’ve spent any time in marketing conversations this year, you’ve probably heard a lot of new (and not-so-new) acronyms …
