Most social media strategies focus on posting frequently and following trends. But the real challenge? Creating a structured approach that drives brand recall and engagement.
Here’s how we helped Radarr transform its social media presence with a data-driven strategy tailored to each platform.
Results Overview
| Metric | Growth | Notes |
|---|---|---|
| LinkedIn Followers | 71% increase in 60 days | Increased brand presence and audience reach |
| LinkedIn Engagement Rate | 34% increase | Higher interactions and post visibility |
| Twitter (X) Impressions | 63% increase in 60 days | Improved brand awareness and reach |
| Twitter (X) Profile Visits | Maintained steady visits | Consistent audience interest |
| Instagram Engagement Rate | 15% boost MoM | Stronger audience engagement with content |
| Facebook Followers | 38% increase | Gradual audience growth on the platform |
| Website Traffic from Facebook | Consistent traffic | Social content driving visitors to the site |
About Radarr
Radarr, now acquired by Genesys, is a powerful social media listening and monitoring tool that tracks digital signals in real-time. It aggregates digital conversations into a unified dashboard, making it easy for businesses to:
- Track brand conversations
- Manage online reputation and customer experience
- Access a complete omnichannel suite
- Conduct market research for deep insights
Despite its robust capabilities, Radarr faced challenges in maintaining brand consistency and executing a structured social media strategy.
The Challenge
Radarr had a strong product offering but lacked a coherent social media strategy. Their brand voice was inconsistent across platforms, making it difficult to create a recognizable identity. The key pain points included:
- No structured approach to social media strategy
- Lack of brand consistency in visuals and messaging
- Low engagement and brand recall
- Minimal impact on sign-ups and website traffic
Radarr needed a data-driven social media strategy that would not only enhance brand awareness but also drive meaningful engagement and lead conversions.
Our Solution
To help Radarr achieve its goals, Contensify implemented a structured social media strategy tailored to each platform while maintaining overall brand consistency.
Our approach followed a pillar-cluster strategy, ensuring that content remained valuable, aligned with Radarr’s core topics, and was not just focused on trending conversations.
1. Visual Consistency Across Platforms
We established a cohesive visual identity for Radarr across all social media channels. Our team redesigned the brand’s social media visuals to ensure uniformity in colors, fonts, and design elements, making it instantly recognizable.
2. Instagram Strategy: Engagement & Experimentation
We knew Instagram is a visually-driven platform where aesthetics and interactivity matter. So, our strategy focused on crafting engaging and experimental content that resonated with Radarr’s audience.
- Designed platform-specific content formats, including carousels, single-image posts, and infographics to test what worked best for Radarr.
- Balanced the tone of copy by mixing informative posts with humor and memes to make content more engaging for the B2B audience.
- Shared customer testimonials to build trust and social proof.
- Leveraged Instagram Stories and interactive polls to increase engagement and brand recall.
3. Twitter (X) Strategy: Authority Building & Traffic Growth
Twitter thrives on real-time conversations and snackable content. Keeping this in mind, we developed a content strategy that positioned Radarr as an industry leader while driving website traffic.
- Created bite-sized, engaging content that delivered value quickly.
- Shared blog links to drive traffic to Radarr’s website.
- Optimized hashtags for better reach and discoverability.
- Engaged in industry conversations and threads to establish Radarr as a thought leader.
- Implemented Twitter polls and Q&A sessions to foster audience interaction.
4. Facebook Strategy: Community Engagement & Thought Leadership
Facebook serves as a mix of informational and community-driven content. We structured Radarr’s Facebook presence to nurture a more engaged audience.
- Posted snackable content and long-form educational posts to cater to different audience preferences.
- Used link-based posts to drive traffic to blogs and key company pages.
- Engaged with community discussions to build a loyal audience.
- Leveraged Facebook Groups to foster deeper engagement and discussions with a niche audience.
- Implemented retargeting strategies with Facebook Ads to re-engage existing audiences.
5. LinkedIn Strategy: Thought Leadership & Brand Awareness
Given LinkedIn’s professional audience, we designed a strategy that emphasized thought leadership and expertise in social listening.
- Focused on long-form, insightful content to showcase Radarr’s expertise in social listening.
- Shared real-world success stories demonstrating how Radarr helps businesses.
- Published company updates and industry news to keep the audience informed and engaged.
- Encouraged employee advocacy by having team members share and engage with content.
- Created LinkedIn Carousel posts to drive more interaction and make complex topics easily digestible.
The Pillar-Cluster Model: A Core Strategy for Radarr
To ensure long-term success, we implemented a pillar-cluster model in Radarr’s content marketing strategy.
Instead of chasing trends, we focused on creating pillar content – in-depth, authoritative pieces on key topics relevant to Radarr’s audience. These pillars were supported by cluster content, which included blog posts, social media updates, and infographics that provided deeper insights and linked back to the main topics.
How the Pillar-Cluster Model Helped Radarr:
1. Stronger Brand Authority
By producing comprehensive pillar content, Radarr positioned itself as a thought leader in the social media monitoring space.
2. Improved SEO & Discoverability
Interlinking cluster content with pillar content enhanced Radarr’s search engine rankings, making it easier for potential users to discover their expertise.
3. Consistent Messaging
The structured approach ensured all content revolved around core topics, maintaining brand consistency across platforms.
4. Increased Engagement
By covering multiple aspects of a topic through cluster content, we provided continuous value, keeping the audience engaged.
The Results
Our structured approach led to:
- A more consistent and recognizable brand identity across platforms
- Higher engagement across LinkedIn, Twitter (X), and Instagram
- Increased visibility among key industry stakeholders
- More signups and traffic through social media pages
- Stronger thought leadership positioning through LinkedIn and Twitter
By focusing on structured, strategic content rather than just following trends, we helped Radarr turn social media into a true growth channel.
Key Takeaways
- A cohesive brand identity across platforms boosts recognition and trust.
- Tailoring content for each platform increases engagement and visibility.
- Prioritizing meaningful interactions over vanity metrics leads to long-term success.
- Testing different formats helps brands find the right mix of content for their audience.
- Creating structured content around core themes ensures sustained visibility and engagement.
Conclusion
With Contensify’s strategic social media marketing, Radarr was able to establish a more consistent brand identity, improve engagement, and drive more meaningful interactions.
By leveraging a pillar-cluster content strategy, we ensured that Radarr’s content remained valuable and aligned with its core themes, rather than just following trends.
Looking to scale your B2B brand’s social media presence? Let’s talk!
