How Flits Increased Website Traffic by 20% and Subscription Conversions by 30% with Social Media

Read to learn how we optimized Flits’ content strategy to enhance user engagement, drive website traffic, and increase conversions.

Results at a Glance

20% increase in website traffic
45% growth in social media engagement
30% boost in subscription-based conversions

About Flits

Flits is a leading Shopify app that enhances customer account pages with advanced features like store credit, reorder functionality, and wishlist capabilities. By transforming standard account pages into engagement-driven portals, Flits helps Shopify merchants boost retention, customer satisfaction, and lifetime value.

Despite offering a robust solution, Flits needed to strengthen its brand presence, increase engagement, and drive more conversions through social media. The challenge was to communicate the app’s value proposition effectively and generate consistent, meaningful interactions with potential users.

The Challenge

The e-commerce app ecosystem is highly competitive, with multiple solutions vying for merchant attention. Flits faced key challenges:

Limited brand visibility and awareness within Shopify communities
Low engagement and conversion rates from social media efforts
Difficulty in effectively communicating the app’s unique value proposition
Need for a scalable content strategy that drives consistent traffic and sign-ups

Flits required a strategic approach to position itself as a must-have tool for Shopify merchants while increasing engagement and lead generation from social media platforms.

Our Approach

To help Flits achieve its goals, we developed and executed a structured social media strategy focused on platform-specific tactics, and we followed a pillar-cluster strategy to ensure that we consistently created valuable content aligned with the brand’s core topics, not just what was trending.

Instagram: Visual Storytelling & Engagement

Instagram is a highly visual platform, so we reworked Flits’ Instagram strategy to center around high-impact visuals and value-packed content. The previous approach of using generic single-image posts was revamped with:

Carousels & Infographics: We created visually rich carousels that served as step-by-step guides to using Flits’ features, helping users understand the full potential of the app.

Customer Testimonials & Reels: We showcased real customer success stories through video testimonials, repurposing them into Instagram Reels for broader reach.

Behind-the-Scenes Content: Flits’ team and feature development processes were highlighted, giving the brand a personal touch and improving trust with followers.

Memes & Fun Posts: We also leveraged humor with meme posts centered around Shopify merchants’ struggles, which saw the highest engagement rates.

Additionally, we optimized the Instagram profile with relevant keywords, the website link, and app download links, making it easier for users to find Flits and explore its offerings.

LinkedIn: Thought Leadership & Brand Authority

LinkedIn offered the perfect opportunity to position Flits as a thought leader within the Shopify ecosystem. Our strategy on LinkedIn focused on building credibility through:

Long-Form Educational Posts: We shared deep insights into customer retention, loyalty programs, and conversion optimization, positioning Flits as a knowledgeable and trusted partner for Shopify merchants.

Brand Visuals & Consistency: Every post was designed with consistent visuals, using Flits’ logo and brand colors to reinforce recognition and credibility.

Partnership Highlights: To enhance credibility, we showcased collaborations with industry leaders and Shopify partners.
Customer Testimonials & Case Studies: Real-world success stories were shared, demonstrating how Flits solved problems for Shopify merchants and showcasing tangible results.

Engaging Formats: We experimented with memes and conversational posts, which proved to be successful in engaging a broader audience on LinkedIn.

Facebook: Community-Driven Growth

We optimized Flits’ Facebook strategy by shifting towards bite-sized, engagement-driven content while maintaining a focus on traffic generation. Key initiatives included:

Snackable Content: Sharing quick insights with clear CTAs
Link-Based Posts: Driving traffic to blogs and company pages
Community Engagement: Participating in Shopify merchant groups
Long-Form Educational Posts: Posting detailed insights to keep the audience informed

Twitter: Real-Time Conversations & Traffic Generation

Twitter was utilized for fast-paced engagement and visibility within the Shopify ecosystem. Our strategy involved:

Bite-Sized Insights: Sharing concise, engaging content with CTAs
Hashtag Optimization: Using relevant Shopify and e-commerce hashtags
Link-Based Posts: Driving traffic to Flits’ website and blog
Industry Engagement: Interacting with Shopify influencers and merchants

Performance Tracking & Continuous Optimization

We closely tracked key performance indicators (KPIs) throughout the campaign to measure success and identify areas for improvement. This included:

Bi-Weekly Performance Reviews: Analyzing social media engagement, traffic sources, and conversion trends to refine content strategy and optimize results.
A/B Testing: We conducted experiments with different content formats (e.g., carousels vs. single-image posts) to determine which resonated most with Flits’ audience.
Audience Insights: We continuously reviewed engagement data to understand what types of content were driving the best results, adjusting posts to cater to user preferences and needs.

Here’s a glimpse into the tracker and reporting we set up:

The Results

After executing this comprehensive, data-driven social media strategy, Flits achieved outstanding results:

20% increase in website traffic from social media, reaching more potential customers and encouraging deeper engagement with the website.
45% growth in social media engagement across Instagram, LinkedIn, Facebook, and Twitter, highlighting the effectiveness of the platform-specific approach.
30% increase in subscription-based conversions, directly translating to more paying customers.
Improved brand visibility within the Shopify merchant community, elevating Flits’ reputation as a trusted solution.
Direct inquiries and demo requests from Shopify store owners interested in exploring Flits’ offerings.

Key Takeaways

A structured, platform-specific content strategy can significantly increase engagement and conversions.
Visual storytelling, educational content, and real-time conversations are essential to connect with diverse audiences.
Continuous optimization and performance tracking ensure sustained growth and adaptation to market trends.
Brand visibility and engagement can be rapidly boosted within niche communities by leveraging the right platforms.

Conclusion

A data-driven social media approach can significantly enhance brand awareness, engagement, and conversions. By leveraging a structured content plan, platform-specific engagement strategies, and continuous performance optimization, Flits achieved: