Learn how Wyzard leveraged its founder’s LinkedIn presence to drive engagement, visibility, and inbound business opportunities.
Results at a Glance
- 📈 10.8% increase in LinkedIn followers in 90 days
- 📊 1031.6% increase in post impressions in 90 days
- 💡 3000% increase in engagements over a year
- 🔍 849 profile views in 90 days, enhancing brand visibility among key stakeholders
- 📬 New business inquiries and industry invitations through direct messages
About Rahul Jain
Rahul Jain is the Founder & CEO of Wyzard, a next-generation SaaS lifecycle management platform that helps businesses discover, procure, and manage software more efficiently.
By democratizing SaaS procurement, Wyzard enables companies to make data-driven decisions, optimize their software spend, and streamline vendor management—helping them save up to 25% on annual software costs.
Despite a strong product offering, Wyzard needed to enhance its brand awareness, credibility, and thought leadership in a competitive SaaS market. Founder-led content on LinkedIn became the key strategy to address these challenges.
The Challenge
The SaaS procurement industry is highly fragmented and competitive, with businesses often struggling to identify the right software at the best price. Companies like Spendflo, Zluri, and Vendr had already established their presence, making it critical for Wyzard to differentiate itself.
While Wyzard’s company LinkedIn page had a presence, it was not enough to build trust and drive meaningful engagement with key decision-makers. The company recognized that in an industry where thought leadership drives influence, the best way to establish credibility was through Rahul Jain’s personal brand.
The key challenges were:
- Establishing Rahul as an authoritative voice in SaaS procurement and management
- Educating CFOs, IT managers, and procurement leaders on SaaS cost optimization
- Humanizing the Wyzard brand through thought leadership and personal insights
- Driving inbound business opportunities through organic LinkedIn engagement
Additionally, with Rahul leading a fast-growing company, time and resource constraints made it difficult to dedicate consistent effort toward LinkedIn content creation and engagement
This is where our expertise came into play. We helped transform Rahul’s LinkedIn into a high-impact channel for brand visibility, trust-building, and lead generation—without requiring excessive time investment from his side.
Our Approach
To elevate Rahul’s personal brand and Wyzard’s positioning, we implemented a structured content strategy focused on:
1. Kick Off Meeting
Our journey with Wyzard began with a comprehensive deep dive into their ecosystem. To ensure a precise and impactful approach, we started by understanding their target audience, defining their Ideal Customer Profile (ICP), and assessing the company’s strengths, weaknesses, competitors, market positioning, and unique selling proposition (USP). Here are a few insightful questions we asked Rahul Jain, Founder & CEO of Wyzard, to kick things off:
- Can you share a brief description of your role as Founder/CEO of Wyzard for your LinkedIn Experience section?
- Do we have a live link for the discovery/demo call we can feature on your profile?
- Are there any industry trends or topics you feel strongly about and would like to share with your audience?
- What recent SaaS/software industry trends should we keep an eye on?
- What mistakes did you make as a founder, and what can others learn from your experience?
- What were some of the biggest challenges you faced from founding Wyzard to launching?
- Do you have any memorable stories or incidents from your professional career you’d like to share?
2. LinkedIn Profile Revamp
A strong LinkedIn profile is the foundation of an effective founder-led branding strategy. We started by optimizing Rahul’s profile to clearly communicate his expertise, Wyzard’s mission, and its value proposition.
Headline Update:
Replaced the generic “Founder & CEO at Wyzard” with a more impact-driven statement:
About Section Transformation:
The previous About section was heavily focused on Rahul’s background in product and engineering. We restructured it to speak directly to Wyzard’s target audience—CFOs, CTOs, and IT leaders—by addressing their pain points and Wyzard’s solutions.
- Problem Statement: Highlighted common SaaS procurement and management challenges businesses face (e.g., shadow IT, lack of cost visibility, poor vendor management).
- Solution-Oriented Narrative: Showcased how Wyzard simplifies SaaS discovery, procurement, and management using AI-powered insights.
- Clear Call to Action (CTA): Encouraged prospects to explore Wyzard’s platform and partner with them.
Featured Section & Website Integration:
- Added Wyzard’s website to increase traffic and drive demo bookings.
- Included key case studies and thought leadership articles to build credibility.
By repositioning Rahul’s profile, we ensured that every visitor instantly understood his expertise, Wyzard’s value proposition, and how they could engage with the platform.
3. Content Strategy
To maintain consistent brand presence and engagement, we developed a structured content calendar that mapped out:
✅ Content pillars: SaaS industry insights, founder’s personal experiences, and procurement best practices
✅ Post types: Thought leadership, educational insights, and personal reflections
✅ Formats: Text posts, carousels, single images, and videos
✅ Publishing dates: Scheduled for maximum reach and impact
Each post was strategically crafted to reinforce Wyzard’s industry leadership, educate the audience, and humanize Rahul’s brand.
4. Content Creation
With the strategy in place, we began creating content on Rahul’s profile that resonated deeply with Wyzard’s target audience, focusing on key industry debates and challenges. While addressing the “Build vs. Buy” debate, we also created posts addressing the rising trend of spending on security software, showcasing how this is becoming a must-have for companies, especially as data privacy concerns grow.
Each piece of content was meticulously researched and presented to resonate with the needs and pain points of the audience. Rahul’s insights, drawn from his firsthand experiences, helped position him as a trusted voice in SaaS procurement.
The content included authoritative posts such as:
- “3 Practical Tips on How GenAI Can Help Startups”
- “Build vs. Buy: Why Building a Software Solution Is a False Choice”
- “Entrepreneurship Journey: 3 Times Before and Failed – Lessons Learned”
- “Most Companies Claiming to Use ‘GenAI’ in Their Product Are Just Glorified Workflows”
In addition to these posts, we utilized carousels to explain how Rahul’s experiences, and his understanding of SaaS, led to the creation of Wyzard. These posts highlighted how Wyzard helped clients scale effectively and the insights Rahul gained over the years that helped shape the company.
The goal of the content was not just to inform, but to humanize Wyzard’s brand by showcasing the founder’s personality, building deeper connections, and driving organic engagement.
5. Active Engagement Strategy
Beyond just posting content, we focused on active engagement to increase visibility and credibility.
📌 Direct engagement on Rahul’s posts – We encouraged meaningful conversations by responding to comments with insights and follow-up questions.
📌 Interacting with Industry Leaders – We engaged with posts from:
- Aloke Bajpai (ixigo)
- Gaurav Munjal (Unacademy)
- Akshay Kothari (Notion)
- Nikhil Kamath (Zerodha)
- Radha Vyas (Flash Pack)
📌 Targeted company engagement – We actively commented on posts from industry-relevant brands like Acko, Zupee, and Meesho to increase visibility within Wyzard’s ICP.
This consistent interaction with high-profile figures and brands helped increase engagement and expand Wyzard’s reach organically.
6. Performance Tracking
We closely monitored key performance indicators (KPIs) like post impressions, engagement rate, and follower count. Beyond vanity metrics, we focused on authentic conversations and networking with relevant people.
We created bi-weekly reports to assess our progress and refine our strategy. This data-driven approach allowed us to continuously optimize our efforts for better results.
The Results
- 📈 10.8% increase in followers in 90 days (from 1,544 to 1,676)
- 📊 1031.6% increase in post impressions in 90 days (from 122 to 9,256)
- 💡 3000% increase in engagement over the past year (from 8 to 155)
- 🔍 849 profile views in 90 days, reinforcing visibility among key stakeholders
- 📬 New business inquiries and industry invitations through LinkedIn DMs
Here’s a glimpse at some of the numbers:
1. Increase in followers
2. Boost in content performance
3. Boost in profile views and impressions
By consistently delivering valuable, engaging, and well-researched content, Wyzard successfully positioned itself as a thought leader in SaaS procurement, leading to increased brand awareness, trust, and inbound business opportunities.
Conclusion
Founder-led content is a proven growth strategy for B2B companies looking to drive thought leadership and organic engagement. By leveraging Rahul Jain’s industry expertise, Wyzard was able to:
- Build brand credibility in a competitive SaaS market
- Educate key decision-makers on SaaS cost optimization and procurement strategies
- Drive business inquiries and partnerships through targeted LinkedIn content
- Establish Rahul as a trusted thought leader in SaaS lifecycle management
Want to transform your LinkedIn presence into a business growth engine? Let’s talk.
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