Double Your Organic Conversions With Our Content Marketing Audit
We perform detailed content marketing audits for B2B SaaS companies to identify gaps and opportunities that drive more conversions from your content.
We run Content Marketing Audits for leading SaaS companies
What is a Content Marketing Audit?
Not all content is created equal.
At Contensify, we delve deep into your content strategy, identifying strengths, uncovering weaknesses, and highlighting opportunities for growth.
We go beyond surface-level audit and run comprehensive content assessment, audience analysis, and competitor benchmarking. This audit includes content gap analysis, SEO performance reviews, and delves deep into performance metrics and analytics to create a roadmap to content success!
Why do you need a Content Marketing Audit?
The digital marketing landscape is ever-evolving!
You can get easily left behind if you don’t pause to relook and rethink your strategies.
Content marketing audits help you:
- Understand the performance of your content
- Identify gaps in your content offering
- Find unique content opportunities
- Make informed decisions on how to improve your content and achieve your business goals
What does a Content Marketing Audit include?
We align our content marketing audit to your specific goals, including analysis of internal assets as well as industry competitors.
Comprehensive strategy audit
From strategies to marketing plans to calendars and content, we take an in-depth look at every aspect.
Content performance analytics
A thorough examination of your current strategy, content, and performance metrics to understand what is required to meet your goals.
Content optimization recommendations
We share recommendations to improve audience engagement, including SEO and keyword research, social media strategies, and more.
Data analytics
We have the expertise to perform the complex task of collecting and analyzing data from various sources, and prioritize areas that require attention.
Action plan recommendations
From overall content marketing recommendations to advice on specific content assets, we draw up informed action plans to meet your goals.
What are the outcomes of a Content Marketing Audit?
Content Performance Analysis
- Outcome: Identify which pieces of content are performing well and which are underperforming.
- Implication: Allows you to focus on successful content types and improve or repurpose less effective ones.
Audience Insights
- Outcome: Gain a deeper understanding of your audience's preferences and behaviors.
- Implication: Tailor your content strategy to better meet the needs and interests of your target audience.
SEO Optimization
- Outcome: Discover opportunities to optimize content for better search engine rankings.
- Implication: Improve organic traffic and visibility by enhancing keywords, meta descriptions, and on-page SEO elements.
Content Gaps
- Outcome: Identify gaps in your content that need to be filled to cover all relevant topics.
- Implication: Create new content to address these gaps, ensuring a comprehensive and authoritative content library.
Content Redundancy
- Outcome: Detect redundant or duplicate content that may be cannibalizing your SEO efforts.
- Implication: Streamline and consolidate content to improve clarity and avoid dilution of search rankings.
Content Quality Improvement
- Outcome: Assess and enhance the overall quality of your content, including readability, accuracy, and engagement.
- Implication: Boost audience engagement and trust by providing high-quality, valuable content.
Channel Effectiveness
- Outcome: Evaluate the performance of different content distribution channels.
- Implication: Focus on the most effective channels and adjust your strategy to maximize reach and engagement.
ROI Measurement
- Outcome: Measure the return on investment (ROI) of your content marketing efforts.
- Implication: Make data-driven decisions to allocate resources more efficiently and justify content marketing spend.
Strategic Alignment
- Outcome: Ensure your content aligns with your overall business goals and marketing strategy.
- Implication: Create a cohesive and focused content strategy that supports broader business objectives.
Competitor Benchmarking
- Outcome: Compare your content performance against competitors.
- Implication: Identify areas for improvement and differentiate your content to gain a competitive edge.
Why choose our Content Marketing Audits?
We bring expert and fresh perspectives into the oversaturated content marketing space, adding a breath of fresh air.
Expert analysis
We bring to the table expertise, experience, a team of skilled marketers, and tools for analytics.
Personalized approach
At Contensify, we believe every brand is unique and needs a tailored approach to content marketing. We embed that idea into our audit purpose.
Actionable insights
We go beyond audits and analysis; we work out actionable insights for you to make informed decisions.
Comprehensive approach
Our audit services take a comprehensive approach to delivering purpose-driven outcomes.
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Who can benefit from a Content Marketing Audit?
Content marketing audit is a must for every B2B SaaS brand, no matter the company size, but it is specifically beneficial to some:
- B2B SaaS businesses looking to extract more from their content marketing efforts.
- Companies experiencing a plateau or decline in content performance.
- Companies seeking to understand the effectiveness and potential of their content marketing strategies.
FAQs on Content Marketing Audits
What is a Content Marketing Audit?
A content marketing audit is a complete analysis of a brand’s content strategy, including performance assessment, content relevance, and alignment with business goals.
How does your Content Marketing Audit Service work?
We take a collaborative approach – begin by understanding your goals. Then, work out a tailored plan, involve the required resources, and handover the deliverables.
What aspects of content marketing does your audit cover?
We cover all areas — strategy and content assessment, audience analysis, competitor benchmarking, content gap analysis, SEO performance reviews, and performance metrics and analytics, and more.
How can your Content Marketing Audit Service benefit my business?
We’ll help you understand what’s working and what isn’t, where you can improve, and maximize results from your content marketing efforts.
How long does a Content Marketing Audit take?
The time required for us to conduct an audit will depend on the scope involved. For instance, it could take a few business days to a couple of weeks.
What kind of recommendations can I expect from the audit?
We share overall content marketing recommendations as well as recommendations on specific content assets, depending on the gaps and potential of your content marketing strategy.
How is the performance of my content measured in the audit?
We utilize various advanced tools combined with our knowledge to measure performance metrics.
Can your Content Marketing Audit identify gaps in my content strategy?
Definitely! Identifying gaps in content strategies is one of the key purposes of our content marketing audit service.
Do you provide support in implementing the recommendations from the audit?
Yes. Contensify is a full-service content marketing agency. We can help you implement the recommendations from the audit.
How often should I get a Content Marketing Audit?
Seasoned marketers recommend conducting a content marketing audit at least once a year or more.
Can your Content Marketing Audit help improve my SEO?
Yes, SEO, keyword research and analysis are a core part of our content marketing audit services. We can combine our SEO services with the audit too.
