Scale your content production with a documented content marketing calendar
Stay organized, stay consistent, and achieve your marketing goals with a tailored content marketing calendar.
B2B SaaS companies we create content marketing calendars for
What is a content marketing calendar?
A content marketing calendar is a strategic tool for organizing, scheduling, and managing content creation and publication.
For a B2B SaaS company, it ensures consistent, timely content that aligns with product, branding and marketing objectives and business goals.
Why do you need a B2B SaaS content marketing calendar?
- Improved Organization: Plan and schedule content in advance
- Consistency: Maintain a regular publishing schedule.
- Enhanced Collaboration: Facilitate teamwork with a shared calendar.
- Strategic Alignment: Ensure content aligns with business goals and marketing strategies.
- Performance Tracking: Monitor and analyze the effectiveness of your content.
What do we include in our Content Marketing Calendars?
To ensure you scale content production keeping quality in mind to reap the right results, we create detailed marketing calendars.
Content Topics
List of planned topics or themes for content creation, ensuring a diverse and relevant mix of content that addresses audience needs and interests.
Publication Dates
Specific dates for when each piece of content will be published, helping maintain a consistent posting schedule and avoid gaps in content delivery.
Content Types
Include various forms of content, such as blog posts, social media updates, videos, infographics, emails, and more, tailored to different platforms and audiences.
Distribution Channels
Designated platforms where content will be shared, including the company's website, social media channels, email newsletters, and other avenues.
Author/Owner
Assign individuals responsible for creating, reviewing, and publishing each piece of content, ensuring accountability and smooth workflow.
Keywords and SEO
Targeted keywords and SEO strategies integrated into content planning to enhance search engine visibility and drive organic traffic.
Campaign Integration
Alignment of content with broader marketing campaigns, promotional events, product launches, and seasonal themes to fuel the funnel.
Performance Metrics
Setting, tracking and analyzing KPIs such as engagement rates, traffic, conversions, and ROI, to measure the effectiveness of content marketing.
Impact of our content marketing calendars🗓️
Let some numbers do the talking so you can see the business goals you can achieve with our content marketing calendar.
Goal: To approach SEO with only highly targeted keywords, low volume but high intent
- 100% increase in organic clicks
- 100% increase in organic impressions
- 75% of the traffic driven from blogs
- 70% increase in organic leads
Goal: To increase traffic in a specific Geolocation - United States
- Organic traffic increased by 95%
- Organic impressions increased by 85%
- CRO activities performed to improve retention
- Conversion rate increased from 7% to 18% from blog pages.
Our pricing
Let’s make it easy for you to get started with scaling your content marketing strategy.
Here are two plans for a quarter of content marketing calendars that you can customize later!
Essential Content Marketing Calendar
Price: $500
includes:
1. Essential Content Marketing Calendar
- Development of key themes and core topics to guide content creation.
- Ensures alignment with your brand and business objectives.
2. Content Topics:
- Generation of specific content ideas under each content pillar.
- Includes a mix of content types (blog posts, social media updates, etc.).
3. Distribution Channels:
- Identification of appropriate channels for content dissemination.
- Tailored recommendations for platforms like your website, social media, and email newsletters.
Additional Benefits:
- A monthly calendar layout.
- Initial consultation to understand your goals and audience.
- One round of revisions to ensure the calendar meets your needs.
Perfect For:
- Small businesses and startups looking to establish a consistent content strategy without the need for advanced features.
Comprehensive Content Marketing Calendar
Price: $1000
includes:
1. Content Pillars
- Comprehensive development of key themes and core topics.
- Ensures strategic alignment with long-term business goals.
2. Content Topics:
- Detailed generation of specific content ideas under each content pillar.
- Includes a diverse mix of content types (blog posts, social media updates, videos, etc.)
3. Distribution Channels:
- In-depth identification and analysis of appropriate channels for content dissemination.
- Customized recommendations for platforms like your website, social media, email newsletters, and other digital avenues.
4. Cross-Channel Integration
- Integration of content strategy across multiple platforms for a cohesive marketing approach.
- Ensures consistent messaging and branding across all channels.
5. SEO Inputs
- Incorporation of keyword research and SEO best practices.
- Optimization suggestions for titles, meta descriptions, and on-page elements.
6. Advanced Parameters
- Detailed performance metrics and KPIs for tracking content effectiveness.
- Insights and recommendations for continuous improvement and optimization.
Additional Benefits:
- A monthly and quarterly calendar layout.
- Initial consultation to understand your goals and audience.
- Two rounds of revisions to ensure the calendar meets your needs.
- Ongoing support and check-ins to adjust and optimize the calendar as needed.
Perfect For:
- Medium to large businesses looking for a comprehensive, integrated content strategy that leverages SEO and advanced performance tracking.
How do we create our B2B content marketing calendars?
Discovery
Understand your business goals, target audience, and content needs.
Content Audit
Review existing content to identify gaps and opportunities.
Strategy Development
Develop a content strategy aligned with your objectives.
Calendar Creation
Create a detailed content calendar with topics, deadlines, and distribution channels.
Implementation & Support
Assist with content creation, scheduling, and ongoing support.
Ready to scale your content production?🚀
Pick a plan or reach out to us for custom pricing today.
Frequently asked questions
What is a content marketing calendar?
A content marketing calendar is a strategic tool that schedules and organizes content creation and distribution. This ensures consistency, alignment with goals, and effective audience engagement, driving higher conversions.
How long does it take to create a custom calendar?
Creating a custom content marketing calendar typically takes 1-2 weeks. This depends on the complexity, the amount of content, and the level of detail required for planning and integration.
Can I make changes to the calendar after it's created?
Yes, you can make changes to the calendar after it’s created. It’s designed to be flexible and adaptable, so you can align with your evolving goals and strategies.
What kind of support do you offer?
From initial consultation, ongoing revisions, performance tracking, and regular check-ins to ensure the calendar meets your evolving needs, we’re with you every step of the way.
