Whether you’re a startup launching your GTM strategy, a scaleup capturing market share, or an enterprise expanding categories, we help you build authority, credibility, and sustainable growth through integrated organic marketing.
At Contensify, we bring together content marketing, SEO, content creation, distribution, optimization, social media marketing, and link building under one roof – creating strategies agile enough for startups and scalable enough for enterprises.
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Why HRTech SaaS Companies Struggle to Scale Organic Growth
Efforts remain siloed
Branding, SEO, content, sales enablement, and customer marketing working in silos weakens impact and wastes resources.
Content lacks scalability
Without a strategic hub-and-spoke approach, you end up creating scattered pieces that don’t compound results over time.
Markets are saturated
Competing against well-funded HRTech players requires clear positioning and differentiated thought leadership.
Buyer journeys are complex
From HR managers and Talent Heads to CFOs, your content must influence multiple decision makers with unique priorities.
But we can help......
Our Approach to Organic Marketing for HRTech SaaS Companies
At Contensify, we don’t just create content or optimize pages in silos. We build integrated organic marketing engines that align your branding, marketing, SEO, customer support, sales, and product teams – ensuring every initiative scales with you.
Here’s what we do:
Market and Keyword Research
We start by understanding where you stand today and where opportunities lie:
- Status quo and market landscape analysis
- Competitor analysis and benchmarking
- Identifying hub-and-spoke clusters for scalable content systems
- In-depth keyword research tailored to HRTech buyer journeys
Content Creation and Optimization
We create and optimise all formats of content to educate, engage, and convert:
- Blogs (thought leadership, educational, SEO-driven)
- Pillar pages and topic clusters
- Product education content (feature deep-dives, how-to guides)
- Customer stories and case studies
- Whitepapers and eBooks
- Landing pages and website copy
- Video scripts for your website and campaigns
- Email newsletters and nurture sequences
We also handle publishing on your CMS with strategic internal linking to build topical authority.
Link Building
We strengthen your domain authority and credibility through:
- High-quality backlinks from trusted HR, SaaS, and business sites
- Digital PR initiatives to position your brand as an HRTech thought leader
Reporting and Analytics
We don’t just report what improved. We dive deep to identify opportunities for further growth:
- Performance reporting across channels
- Insights to guide content, SEO, and CRO strategies
Content Marketing and SEO
We build strategic plans that cover every pillar of SEO and content marketing to grow your organic presence:
- Content calendars mapped to buyer intent
- On-page SEO optimisation for discoverability and ranking
- Off-page SEO strategies to build authority
- Technical SEO audits to improve website health and performance
Content Distribution
Great content needs smart distribution to amplify its impact:
- Social bookmarking and syndication for SEO signals
- Guest posts on relevant HRTech and SaaS publications
- Sharing in targeted communities, platforms, and groups to build online footprints
Content Repurposing
We ensure maximum mileage from every content asset:
- Analysing what is performing well
- Repurposing based on content type, platform, and objective to reach wider audiences
Conversion Rate Optimization (CRO)
Ultimately, traffic and engagement need to translate into signups and revenue. Our team proactively works to:
- Optimise conversion paths for micro and macro conversions
- Enhance CTAs, UX, and content journeys to reduce friction
Why Contensify?
Deep HRTech expertise
We understand your market, buyer psychology, and competitive landscape.
Integrated, scalable approach
We build strategies that align across departments and scale with your growth using hub-and-spoke models.
Focused specialisation
We’re not a jack of all trades. We specialise in organic marketing for SaaS companies, with proven frameworks that drive pipeline, not just traffic.
We’re a good fit if:
- You’re ready to build an organic marketing engine for sustainable, compounding growth
- You want an integrated approach that aligns branding, marketing, SEO, and sales
- You’re looking for a strategic partner who goes beyond just creating content
- You have the budget and mindset for long-term investment in content and SEO
- You want a team that proactively identifies opportunities and drives outcomes
We’re not a good fit if:
- You’re looking for quick hacks and overnight results
- You want cheap content without strategic depth
- You don’t see the value in content marketing or SEO
- You want generic agencies who do everything for everyone
- You want a team that simply executes without questioning direction
Looking to Scale Your HRTech Through Organic Marketing?
Speak to our team of experts to explore opportunities for your business and how we can help.
Insights on Creating Value Through SEO & Content for HR Tech
Content Marketing for HR Tech: 5 Ways To Boost Your Online Presence
In this highly competitive niche, content marketing for HR tech businesses becomes a potent source of inbound marketing. In this post, we explore the pivotal role of content marketing in the HR tech industry and uncover strategies to drive success in this dynamic market.
How an HR-Tech Optimized Content to Increase Organic Traffic by 127%
Here’s a quick story that shows you how B2B content marketing is really done – especially if you’re a company that has been creating a lot of content that is somehow not reaching your target audience on any platform.
