AI and Automation Marketing Tools from Semrush We Love
Marketing is evolving fast, and keeping up isn’t easy. That’s where AI and automation tools shine—they save time, simplify tasks, and deliver smarter insights.
Semrush leads with tools that make work easier and results better. We’ve tested them, used them, and are now sharing our favorites.
Are you curious about which tools can change your marketing? Let’s get started.
List of AI and Automation Tools from Semrush to Use
1. AdCreative.ai
We’ve found AdCreative.ai a gem for creating ad creatives, copy, and product photos. It helps us design conversion-focused ads, with increased engagement and less time.
One feature we love is its product photoshoot tool just upload a product image, and it delivers stunning, ad-ready visuals. Paired with its AI-generated ad copy, it’s made testing and creating campaigns easy for us.
2. AI Marketing Strategy
AI Marketing Strategy has been our go-to tool for simplifying and optimizing campaigns. It provides marketing tactics and templates, making it easy for us to build and execute funnels.
What sets it apart is its ability to turn insights into actionable steps. We’ve used it to analyze competitor strategies, map user journeys, and brainstorm ideas using integrated AI tools. It’s an all-in-one solution that has helped us stay organized and achieve better results with less effort.
3. AI Social Content Generator
AI Social Content Generator has changed how we create social media content. It helps us generate posts, videos, and ads specific to our client brand’s style in minutes, ensuring consistency across platforms.
We’ve saved hours using its one-click resizing and multilingual features to create and customize content for different audiences.
4. AI Writing Assistant
AI Writing Assistant is perfect for creating SEO-optimized blog posts, web copy, and social media ads in seconds. With over 75 tools, it helps us generate drafts and rewrite content.
We use it most because it supports 25+ languages and plagiarism detection ensuring originality and quality, saving us time while meeting tight deadlines. A must-have for scaling content efficiently!
5. AI Video Marketing Automator
Sometimes, the easiest way to strengthen content strategy is through video—and AI Video Marketing Automator made that shift easy for us. We started by repurposing our blog posts into videos with just a few clicks. This tool transformed text into visually appealing, high-quality videos, with AI-generated voice overs.
But what impressed us was the automation. From creating videos around key topics to connecting our social media accounts for one-click publishing, this tool streamlined the entire process.
6. ContentShake AI
We tested ContentShake AI, expecting just another content generator, only to discover it offers so much more. It combines AI with Semrush’s SEO data to help us uncover trending topics, craft content in our brand voice, and optimize every piece for better performance.
What surprised us most was how easily it was integrated into our workflow. From generating detailed briefs to publishing directly to WordPress, it handled tasks we didn’t even realize could be automated.
7. AI Keyword Inspector for ASO
We used AI Keyword Inspector for ASO to promote a client’s app visibility with great results. It identified high-traffic keywords aligned with the app’s category, improving rankings and downloads.
Its ability to analyze search scores, competition, and keyword difficulty in minutes made all the difference. Incorporating the insights into the app’s metadata, we crafted a more targeted ASO strategy.
8. Ads Launch Assistant
Ads Launch Assistant is the best tool we have used to manage Google and Meta ad campaigns. The tool uses AI to create tailored ad copy, headlines, and UTM tags in minutes.
What makes it stand out is its dashboard. We can track, optimize, and report on all campaigns in one place. Real-time data and expert tips help us adjust strategies for better performance, saving time, and growing results. It’s everything we need for smarter ad management.
9. AI Narratives for Google Ads
AI Narratives for Google Ads is our go-to tool for actionable insights and campaigns. By connecting our Google Ads account, it delivers natural language recommendations and pinpoints areas for improvement, helping us maximize ROAS.
The automated reports have been a huge time-saver. We get daily updates, weekly summaries, and anomaly alerts that keep us informed and proactive.
10. AI Accessibility Widget
AI Accessibility Widget has helped us make websites more inclusive and compliant with WCAG and ADA standards. It automatically scans for issues and fixes usability gaps, saving us time and ensuring accessibility for all users.
Featuring multi-language support and a built-in screen reader, this tool improves user engagement by reducing bounce rates and increasing click-through rates. It is highly recommended for improving both accessibility and performance.
11. AI Social Assistant
AI Social Assistant has quickly secured its spot in our toolkit for managing social media. It creates high-quality, hand-reviewed content for our audience, saving us hours of searching. With automation, it schedules posts and ensures our feed stays active, even during busy weeks.
What we love most is how it captures our brand voice. From engaging captions to personalized posts, it keeps everything on-brand and professional. It helps us to stay consistent and grow our social media presence with minimal effort.
12. Ecommerce Booster
Ecommerce Booster is essential for us to help Shopify store owners optimize pages. It generates product descriptions, enhances image quality, and creates meta descriptions. With over 50 checks, it provides steps to improve user experience, speed, and conversions.
We use it to prioritize tasks with clear instructions, saving time and maximizing ROI. From impactful content to stunning visuals, this tool ensures every Shopify store performs at its best.
13. Mentioned – Outreach Wizard
For building backlinks and industry relationships we use Mentioned – Outreach Wizard. It scans our blog posts to identify people and companies we’ve mentioned, and then finds their contact information for outreach.
This makes connecting with featured individuals or brands easy, helping us expand our network and engagement.
14. Professional Reporting
Professional Reporting is a tool we rely on to showcase our success stories. It creates automated, white-label reports that consolidate data from over 20 marketing platforms. Whether tracking performance metrics or presenting results to stakeholders, this tool ensures our reports are professional, insightful, and easy to understand.
We recommend it for its time-saving automation and customization features. AI-powered summaries and reusable templates, help us focus on insights rather than manual reporting.
15. Video SEO Builder
Video SEO Builder helps us incorporate video into our SEO strategies. It helps us identify untapped keyword opportunities and turn them into engaging videos. By focusing on low-competition keywords, we’ve been able to create video content that stands out and drives more traffic.
The tool’s instant video generation and clear SEO roadmap make the process easier. From keyword research to publishing, it saves time while increasing rankings on Google and YouTube.
Conclusion
That’s a wrap on some of the best AI and automation tools from Semrush that we recommend.
The takeaway? Choose tools that align with your specific goals and let them handle routine tasks so that you can focus on strategy and creativity. Just remember, AI works best as a support system—your expertise and human touch are what truly make the difference.
If you want more tips, tools, and insights to level up your marketing strategy, subscribe to our blog and stay in the know. We’ve got plenty more to share! 😊
