Become a thought leader in your industry
We help C-level executives, entrepreneurs and stakeholders at B2B SaaS companies share insights and experiences through thought leadership content.
Building C-level executive thought leadership content for
What is thought leadership content?
Thought leadership is the delivery of authentic and genuine content that uses individual expertise, insight, and experience to share wisdom with others.
Thought leadership is all about you creating value, building knowledge, and taking a stand on industry trends.
Why do you need thought leadership content?
With content becoming easier to create, the internet is becoming a noisy place!
Your target audience no longer trusts brand promotions alone – no matter what your feature set or pricing looks like.
They want to rely on your experience and expertise to address their goals.
And time and competing priorities shouldn’t hold you back from this!
What does thought leadership content include?
Based on the industry you are, the platforms you are (or want to be) active on, thought leadership content can be seen in the form of:
- LinkedIn profile content: Share your expertise through detailed posts designed to convey your insights and engage the audience.
- Articles: Create in-depth blog posts around your experiences, processes and industry trends to share how up-to-date you stay.
- Community content: Participate in groups and communities your audience actively engages in.
How do we help create thought leadership content?
We know how tough it is to set aside time consistently to create thought leadership content. That’s where we come in!
1. Kick-off meeting
Get to know each other and understand your business goals, and objectives.
2. Project scope
Create a scope of work and clearly set expectations from thought leadership content.
3. Planning
Define the deliverables, platforms, process and timelines for the project.
4.Target audience
Connect with stakeholders across C-suite, sales and support to create laser-focused audience segments.
8. Measure and optimize
We track the key performance indicators (KPIs) closely, creating bi-monthly reports to optimize the strategy for better results.
7. Engage
We ensure you don’t post and ghost, by actively engaging with your audience on the content, and across groups.
6. Create
We take care of end-to-end content creation to share your expertise across the defined channels.
5. Strategy
Identify the key pillars for your thought leadership content, topics to cover, content tilt to deliver and formats to use.
Does thought leadership content really work?
Let’s show you some proof of what thought leadership content can do for your LinkedIn profile in just 60 days!
Here’s what our clients say
Why work with us for thought leadership content?
Our team of content marketer and content writers come with extensive experience in the B2B SaaS ecosystem.
We don’t shy away from doing additional research on the insights you provide to ensure that your brand is represented well!
“A successful thought leadership content strategy is focused on answering the unanswered and offering value to your target audience.”
