How Startups Are Using Content Marketing This Friendship Day!

Content marketing has been ‘the’ buzzword in the digital industry for quite sometime now. Having proved its worth across all digital platforms – be it social media, business websites or blogs, it is constantly being called the knight in shining armor for businesses. But what’s so different this year? The fact that even startups are […]

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How I Make Love With A Writer’s Block (And You Can Too)

This happens to me often: I suffer from an extremely restless mind with no straight thoughts. This clubbed with pangs of anxiety that lurks all day and very sweetly pulls the productivity out of it. If you are a writer or someone whose bread and butter is dependent on creating ‘exceptional’ content each day, you’ll

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Content Marketing: The Knight In Shining Armor For Your Business

As one of the most effective marketing approaches since the last few years, content marketing is all set to dominate 2015 as well. (And probably a few more years as well!) According to Content Marketing Institute, even though over 85% of brands are making use of content for marketing today, not all of them believe

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