content marketing tips

Semrush Holiday Marketing Calendar: Lessons for B2B SaaS Marketing

Leave a Comment / Content Marketing / By Shikha Arora

B2B SaaS marketing lessons from the Semrush holiday marketing calendar campaign. Most companies generate a huge chunk of their revenue during the holidays, accounting for up to 20-40% of their annual sales. All of this is accomplished through the holiday season campaigns that offer generous discounts. But unlike B2C companies, B2B SaaS companies don’t get […]

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The 5 Pillars Of An Effective Content Marketing Strategy

2 Comments / Content Marketing / By Vanhishikha Bhargava

We all know content marketing is the name of the game today if you want your brand to make its mark in the industry. But how do you create a strategy that is not just compelling for your audience, but also highly effective in converting your prospects?

Here are the 5 pillars of content marketing you must know of.

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5 (+1) Reasons Why Content Marketing Is Vital For Your Business

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Just imagine competing to rank on Google and actually ranking well, generating more traffic and sales to your website, building trust and brand awareness, and becoming an authority in your niche!

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The Visual Ninja’s Toolkit: Tools To Create Visual Content

Leave a Comment / Content Marketing / By Vanhishikha Bhargava

Psst. Ninjas and monsters are my new fascination, please bear with the sudden references. If my last post: How To Make A Fairy Tale Convert: The Art Of Storytelling, has got you deep into the storyteller mode, congratulations! Because a good story always brings in more sales. Considering that it has been some time since

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