Almost 96% of B2B business marketers rely on LinkedIn for successful lead generation and LinkedIn Ads can give you up to 2X more conversion rates.
Indeed for B2B SaaS, LinkedIn is a great channel to reach their target audience.
Establishing a good presence on LinkedIn demands consistent posting, engagement, and evaluation of your strategy. And LinkedIn tools assist you in this.
In this blog, we have listed about 20 LinkedIn marketing tools for your help.
20 best LinkedIn marketing tools for your business
Here are the 20 best LinkedIn marketing tools to consider for your LinkedIn marketing:
1. Hootsuite
Hootsuite is a social media management app that offers scheduling capabilities, built-in recommendations for the best times to post, an AI hashtag generator, and Hootsuite analytics for creating a relevant content strategy for your LinkedIn.
Top Features
- Easily create, schedule, and publish content for all your platforms from a single dashboard.
- Offers social media analytics to optimize your LinkedIn content and advertisement strategy.
- Track online conversation and emerging trends.
Price
Professional- â‚ą1,915/month
Team- â‚ą7,540/month
Enterprise custom- Contact the team
Recommended read: A complete Guide to use Hootsuite for Social Media Reporting
2. Crystal
Crystal is an AI-powered tool that collects information about any LinkedIn profile personality. It uses all the available public data to understand their communication style and preferences for better targeting.
Top Features
- Uncover any personality & receive instant communication guidance with just one click.
- Writing assistant to customize your messaging to align with your recipient’s unique personality.
- Gain a deeper understanding of your contact base through bulk personality insights.
- Chrome extension for public LinkedIn profiles, LinkedIn Recruiter, and LinkedIn Sales Navigator.
Pricing
Free- $0/month
Premium- $49/month
Business- Contact the team
Enrichment- Contact the team.
3. Zopto
Zopto helps increase lead generation by providing an advanced list of prospects and filtering based on hundreds of criteria. It also offers a LinkedIn scheduler, AI-Campaign Creation, AI-Auto Pilot Inboxes, and AI Context-Driven Inbox Responses.
Top Features
- AI-powered campaigns integrate LinkedIn and Email to simplify omni-channel strategy.
- Provides comprehensive and real-time reporting across channels and campaigns.
- Import ABM lists or contacts from your CRM and upload them into Zopto.
- Keep your data and account safe via enterprise-level cloud servers and military-grade encryption
- Reliable backup and quick recovery of all your lead gen campaigns with cloud-to-cloud backup
Pricing
Basic- $157/month for 1 account
Pro- $237/month for 1 account
Agency & enterprise basic- $125/month per user
Agency & enterprise pro- $190/month per user
4. Canva
Canva provides free LinkedIn post templates to help you get started effortlessly. You can also create an engaging LinkedIn company page or profile banner with Canva, as it allows you to look more professional.
Top Features
- Click to remove image backgrounds, perfect for product photos, headshots, or transparent PNGs.
- Browse through our selection of free templates and create and customize a design for any occasion.
- Canva Schedule to plan your content for those optimal times days, weeks, or months ahead.
- Track impressions, clicks, likes, and comments with social media performance analytics in Content Planner.
Pricing
Canva free- $0
Canva Pro- $12.99/ month
Canva Teams- $14.99/month
Recommended read: Canva for Marketing Teams – Everything You Need To Know
5. 6sense
6sense helps you find anonymous buyers, understand their behavior, and directly engage them with the right message at the right time.
Top Features
- Proactively prospect into accounts that intend to buy or actively research competition for a big advantage.
- Uncover demand before buyers raise their hands, making it easier to create more personalized campaigns and drive engagement.
- Monitor and control ad placement and spending to maintain consistency and maximize budget.
- Optimize your activities based on real-time data about the buyers that are currently on the market.
Pricing
Free- $0
Team- Contact the team
Growth- Contact the team
Enterprise- Contact the team
6. Gleam
Gleam is a powerful campaign and giveaway platform that helps B2B brands increase engagement and capture high-quality leads on LinkedIn. It allows marketers to run a LinkedIn competition to drive actions such as profile visits, follows, post engagement, and email sign-ups – all from a single campaign dashboard. With flexible entry methods, referral tracking, and built-in analytics, Gleam is especially useful for SaaS companies looking to grow their LinkedIn audience while measuring real campaign performance.
Top Features
- Create LinkedIn-focused competitions and referral campaigns
- Capture leads and sync them with email marketing tools
- Track conversions, referrals, and campaign performance in real time
- Customizable entry actions to align with B2B marketing goals
Pricing
Free plan available
Paid plans start at $19/month
7. B2Linked
B2Linked helps businesses with LinkedIn ad campaigns. Their LinkedIn marketing tools are only available through an account management package, starting at $2,000/month.
Top Features
- Segment your audience into multiple campaigns to generate the most positive results at the lowest costs.
- Monitor and make bidding adjustments daily to optimize toward the lowest possible costs
- Avoid the settings LinkedIn enables by default and methodically structure your campaigns to optimize for better performance
- Test your campaigns, ads, and offers for the combinations driving the best results, and track every unique ad’s performance through advanced URL parameters.
Pricing
Contact the team
8. Terminus
Terminus, a certified LinkedIn marketing partner, offers tools for account matching, targeting, and reporting across all LinkedIn ad types. Integrating with your CRM, it supports multi-channel ad campaigns, not just LinkedIn.
Top Features
- Account-centric, tactical playbooks built so you can win at every stage of the revenue flywheel.
- Integrations and partnerships with technologies include Salesforce, Hubspot, Bombora, G2, The Trade Desk, LinkedIn, Salesloft, Outreach, and more.
- Prioritization of fraud reduction, brand safety, lower CPMs, and programmatic ad superiority.
- Multi-channel experiences that surround your target accounts wherever they are with personalized, contextual human experiences at every touch point.
Pricing
Contact the team
9. Sprout Social
It is an all-in-one social media management platform that offers publishing, response management, productivity tools, and analytics. It also provides detailed insights to stay ahead of your competitors with strategic decisions.
Top Features
- Plan, organize and deliver social content and campaigns with cross-network scheduling.
- Evaluate outcomes with access to comprehensive social data and customizable reporting tools.
- Define metrics based on the priorities of unique, individual teams in your organization.
- Filter based on tags, content, and message type to spotlight the metrics that matter most for different pieces of content.
- Identify industry gaps, track share of voice (SOV), and understand consumer attitudes toward competitors to uncover business opportunities.
Pricing
Standard- $199 per seat/month
Professional- $299 per seat/month
Advanced- $399 per seat/month
Enterprise- Contact the team
10. Dux-Soup
Dux-Soup links your CRM with LinkedIn to grow your network and centralize prospect data. It automates finding profiles, sending connection requests, and following up with messages.
Top Features
- Create intelligent campaigns that send LinkedIn connection invitations, automatically view, follow, and endorse profiles, and send InMails and messages.
- Share campaigns across multiple team members for scalable, collaborative LinkedIn outreach.
- Provides campaign statistics for optimization.
Pricing
Pro Dux- $11.25/month
Turbo Dux- $41.25/month
Cloud Dux- $74.17/month
11. Drift
Drift is an AI-powered engagement platform that enables your customers to chat directly from LinkedIn. It allows you to create a positive experience for customers with quick customer service.
Top Features
- Conversational Sales offers real-time buyer insights, easier collaboration, and proactive engagement through chat, video, email, or phone
- Personalized conversations based on data from your tech stack
- AI conversation offers support 24/7
- Enables you to interact with the customer in the preferred language
Pricing
Premium- $2,500/month
Advanced- Contact the team
Enterprise- Contact the team
12. Taplio
Taplio is an AI-powered tool that helps you with content creation, post-scheduling, and analyzing your LinkedIn strategies. It also offers a Chrome extension that enables you to view your stats right on LinkedIn.
Top Features
- 30+ ready-to-use prompts to get you on a good start
- Transform YouTube videos and article links into LinkedIn carousels
- Auto DM: send DMs to people who interact with your posts
- Use labels to refine your schedule around different types of posts
- Reply to all the comments on your posts
Pricing
Starter- $49/month
Sender- $79/month
Pro- $149/month
13. Lempod
Lempod is another LinkedIn engagement tool that helps your posts reach wider audiences and receive more likes and comments.
Top Features
- Find groups of people who support your content with likes and comments
- Allows other Lempod users to automatically like and comment on your posts
- Track your Views/Comments/Likes dynamics
Pricing
Marketplace- $9.99 per pod
Private Business Pod- $3.99 per pod
14. Expand.io
Expand.io is a LinkedIn automation tool that helps you boost LinkedIn outreach and engagement. It assists in your complete journey of finding strong prospects, personalizing the cold reach message, following up, and evaluating the statistics for optimization.
Top Features
- Allows you to send up to 300 connection requests per week
- Use different outreach channels for follow-up
- Create a smart campaign once and it works on autopilot
- Set message limits to avoid LinkedIn profile restrictions
- Gives you dashboard statistics for evaluating campaign performance
Pricing
Business- $99/ month
Agency- Custom
15. Oktopost
Oktopost provides B2B social media management for LinkedIn, featuring content scheduling, analytics, and employee advocacy. It boosts engagement, measures success, and links social campaigns to revenue.
Top Features
- Get a real-time overview of all your scheduled and published content
- AI Assist helps you create unique and engaging LinkedIn posts
- Publish content on the go and quickly share posts using the Oktopost mobile app.
- AI-powered contextual analysis helps you gain deeper insights into the performance of your social media content.
Pricing
Contact the team
16. AgoraPulse
AgoraPulse is an all-in-one LinkedIn tool that helps you with writing, scheduling, and publishing content. It also allows you to keep track of your social media presence and provides ROI reports.
Top Features
- Schedule a first comment to increase the reach of your LinkedIn posts
- Keep track of all your content in the Publishing Calendar
- Seamlessly collaborate with your team on LinkedIn content with real-time collaboration tools
- Use saved replies, assign conversations, and reply to your LinkedIn comments, all in one place
Pricing
Standard- $49 per user/month
Professional- $79 per user/month
Advanced- $119 per user/month
Custom- Contact the team
17. Linked Helper
It is an automation tool that provides up to 31 features for simplifying lead generation and sales outreach on LinkedIn. It does not have any Chrome extension and also extracts information from LinkedIn & Sales navigator profiles.
Top Features
- Allows you to schedule LinkedIn posts aligned with time zones
- Provides an inbuilt CRM system
- Auto-responds to newly added connections
- Automatically like and comment on posts on LinkedIn.
Pricing
Trial- Free
Standard- $15/month
Pro- $45/month
18. Lemlist
Lemlist is a cold outreach tool that helps you find ideal prospects, personalize your writing process, and reach them at scale.
Top Features
- Allows you to send automatic connection requests to the lead prospects
- Automatically start a conversation with the new connection using pre-set conditions
- Provides templates for direct messaging
- Add automatic steps as visiting LinkedIn profiles, or manual steps, like commenting on posts
Pricing
Email Starter- $39/month
Email Pro- $69/month
Multichannel Expert- $99/month
Outreach Scale- $159/month
19. Phantombuster
PhantomBuster automates lead generation and data collection across various platforms, including LinkedIn. It offers prebuilt workflows, code-free tools, and integrations with popular CRMs.
Top Features
- Use code-free automation (Phantoms) to handle repetitive tasks.
- Scrape data from LinkedIn to generate comprehensive lead lists.
- Create lead lists from LinkedIn search queries.
- Automatically send connection requests to LinkedIn users.
- Automate LinkedIn outreach with pre-built workflows.
- Gather emails and data from LinkedIn Sales Navigator search results.
Pricing
Trial- Access for 14 days
Starter- $56/month
Pro- $128/month
Team- $352/month
20. Dripify
Dripify is a LinkedIn automation tool that helps sales teams generate leads, create drip campaigns, export data, and analyze performance. It manages team activities and ensures account safety, allowing users to engage with leads and close deals automatically, even when offline.
Top Features
- Filter your target audience in LinkedIn Search and paste the URL into Dripify.
- Monitor daily LinkedIn actions and get notifications for new connections, unread messages, and profile views.
- Assign roles and permissions to team members, from user to owner.
- Communicate with leads directly in Dripify, avoiding clutter in your LinkedIn inbox.
Pricing
Basic- $39/user/month
Pro- $59/user/month
Advanced- $69/user/month
21. We-Connect
We-Connect streamlines LinkedIn and cold email outreach with automation, boosting lead generation. Customize campaigns, set smart sequences, and ensure safety with dedicated IP addresses and other features.
Top Features
- Effortlessly generate leads and close deals while you focus on other tasks
- Create customized campaigns in just 15 minutes to ensure no lead slips through
- Unique IP addresses, action limits control, and human behavior simulation for account safety
- Manage teams, respond to leads, and track progress from a single interface
- Seamlessly integrate with Sales Navigator, Recruiter, and other tools via Zapier
Pricing
LinkedIn Plan- $49/seat
LinkedIn+Email- $79/seat
Recommended read: Getting Started With LinkedIn Content Marketing
Simplify LinkedIn marketing with Contensify
You can enhance your LinkedIn marketing with these tools or allow us to take your load.
At Contensify, our approach to LinkedIn marketing involves Product analysis, Social Analysis, Strategy, and Execution. Our team of social media marketing experts uses market research and concrete data to set up a social media strategy and calendar that you can commit to.
If you want to grow your audience on LinkedIn with expert guidance, reach out to us.
