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Meta Business Suite Scheduler Vs Third Party Schedulers – Everything You Need to Know for B2B Social Media Marketing

meta business suite scheduler vs third party schedulers
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Learn all about using Meta Business Suite Scheduler for B2B social media marketing. 

Managing your social media is a breeze with a social calendar. Social calendars help you plan, organise, and schedule your social media content in advance. Plus, it lets you visualise all your social media posts in one place.  

But we know how hard it can be to keep track of your social media calendar. So having a scheduling tool at hand is a big plus for you as a social media manager. 

With a social media scheduling tool, you don’t have to worry about posting manually every few hours or every day, especially if you manage multiple social media accounts. With a scheduler tool, at least  now there’s some room for flexibility in your workload!

There are two types of social media schedulers that we’re discussing today: One is Meta Business Suite scheduler for B2B business, where you can schedule Facebook and Instagram posts, reels, stories, and messages in one place. 

Then there are third-party schedulers such as Hootsuite, Buffer, Hootsuite, Sendible, and Later.

Let’s now address the elephant in the room –  Will Meta take over all other third-party schedulers. 

What is the Meta Business Suite scheduler for B2B? 

Meta Business Suite Scheduler for B2B business is a free tool that helps you manage and track all your activities on Facebook, Instagram, and messaging tools in one place to save time, connect with people and drive better business results. 

The tool is accessible from desktop and mobile, making it easy to view notifications and reply to messages. Meta Business Suite Planner makes creating social media posts, reels, stories, and ads for your business easy. You can also quickly analyse and track your social media insights to optimise your efforts with this tool.

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Benefits of Meta Business Suite scheduler for B2B business

Meta Business Suite is, without a doubt, an efficient tool for managing your Facebook and Instagram marketing. But let’s explore the tool’s potential for B2B brands.

1. Post across platforms 

B2B customers are not available on one platform, so targeting them by marketing on different social media platforms becomes important. But marketing on various platforms is a challenging task.

However, Meta Business Suite’s scheduler allows you to publish your posts and stories to Facebook and Instagram without switching accounts. You can even schedule posts and stories for later when your customers are most interested.

2. Manage your inbox 

Customers often message your B2B brand to inquire about products and services. They may also interact with posts through messages and comments. Responding to these messages and comments is critical to building trust and engagement. Here you can take advantage of the Meta Business Suite.

You can also read and reply to customer messages and comments and automate answers to frequently asked questions from one place.

3. Track insights and trends 

Creating content that engages your audience is critical to successful marketing. You should experiment with different content formats and find the one that most engages your audience. Meta Business Suite’s A/B testing feature allows you to test up to 4 variants of a single post to find the best version. Plus, Meta Business Suite enables you to keep up with industry trends so that you can create social media content along the same lines. 

4. See all activity at a glance

Prioritization is key to staying on top of your Instagram notifications. Meta Business Suite’s notification feature lets you quickly track all your business activities on Facebook and Instagram.

It also helps you prioritize unread messages and comments by displaying a to-do list on your home screen.

5. Access other eCommerce tools 

Access other eCommerce tools like Ads Manager, Commerce Manager, Business settings, and more from Meta Business Suite on a desktop.

Insights available from the Meta Business Suite scheduler for B2B brands 

Meta Business Suite insights help you understand the results of your organic and paid social media efforts on Facebook and Instagram in one place.

With Insights, you can see metrics, trends, and visual reports to help you understand which Facebook Pages and Instagram marketing strategies are working well and where you can improve. You can then optimise how you use your time and resources.

Gain insights about your account, platform and post level, such as:

  • Facebook page and Instagram business profile performance and reach trends.
  • Cross-platform costs for ad accounts.
  • Organic and boosted post content engagement, including likes and comments.
  • A demographic and geographic overview of the people who like your Page and follow your Instagram business profile.

For example, You can view insights for your business Facebook page, Instagram business profile, and ad account together in Insights for Meta Business Suite. Use these insights to understand successful strategies and how best to allocate resources across the Facebook platforms.

What are some of the third-party schedulers for B2B brands? 

Now that we’ve covered Meta Business Suite in detail let’s look at other popular social media schedulers for B2B brands.

1. Hootsuite 

Hootsuite is a powerful social media tool that allows B2B brands to schedule posts on multiple social networks (Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, YouTube, etc.), manage organic and paid social content, track customer conversations, gain actionable, real-time insights from social media to make critical business decisions —all from one intuitive dashboard.

Hootsuite’s main features are:

  • Social Management
  • Social Analytics
  • Social Publishing
  • Campaign Optimization
  • Social Engagement
  • Social Ads
  • Reports & Dashboards
  • Social Analytics
  • Monitoring & Listening
  • Social Measurement
  • Influencer Identification
  • Data Management & Analysis
  • Sentiment Analysis
  • Social Reporting

2. Buffer 

Buffer is a popular social media scheduling tool for small B2B businesses with limited time and money to spend on social media. It also offers a free plan that allows them to schedule 10 posts per month on any three social channels including Facebook, Instagram, Twitter, and Linkedin. It also integrates easily with other third-party tools such as Zapier and Feedly.

Key features of Buffer includes: 

  • Schedule Social Posts 
  • Create slots and add content
  • Calendar view
  • Pablo for image creation
  • Team management
  • In-depth analysis and reports
  • Clean interface
  • Integrations

3. CoSchedule 

CoSchedule is the leading marketing work management software used by over 30,000 marketers in over 100 countries. Its marketing calendar gives a quick overview of marketing activities in a single dashboard. Marketers can also monitor the progress of each team member and get quick updates when tasks are completed, or milestones are reached. Additionally, project dashboards can be published directly from CoSchedule. Users can then manage, publish, monitor, and analyse performance across campaigns. This brings the entire promotion workflow together in one central location, eliminating the need for silos.

Key features of CoSchedule includes:

  • Drag & Drop projects right in the calendar
  • Project and Task Lists Organization
  • Team Member Roles
  • Automated Alerts and Notifications
  • Content Planning
  • Content Organization
  • Task Assignment
  • Content Scheduling on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Tumblr 
  • Integrations
  • Collaborative Editorial Calendars / Scheduling 

4. Later 

Later is a social media scheduling tool good enough to see what you paid for compared to other solutions like CoSchedule and Hootsuite. A drag-and-drop calendar tool allows users to schedule social posts for the upcoming week and monitor engagement in real time. A visual content calendar provides an overview of upcoming posts, and automatic publishing eliminates manual work once scheduled.

Key features of Later includes:

  • Calendar Management
  • Campaign Scheduling
  • Content Management
  • Drag & Drop
  • Engagement Tracking
  • Performance Metrics
  • Post Scheduling (Instagram,Linkedin, TikTok, Facebook, and Pinterest)
  • Reporting/Analytics
  • Social Media Monitoring
  • Social Promotion

5. Radarr

Radarr is the leading platform for social media scheduling, monitoring and analytics. The platform is known for its actionable insight into audience reactions, interests, market trends, and the sentiment behind online conversations. If you’re looking for a platform that not only helps you plan your social media but also listen, monitor, and track your online conversations, explore Radarr and book your free demo today

The main features of Radarr are:

  • Schedule Social Posts 
  • Create slots and add content
  • Calendar view
  • Pablo for image creation
  • Team management
  • In-depth analysis and reports
  • Clean interface
  • Integrations
  • Social Media Listening
  • Social Media Monitoring
  • Manage reputation and crises
  • Get meaningful insights/analytics 

Meta Business Suite vs Third Party Schedulers – Which one should your B2B brand choose? 

The Final Verdict 

After a detailed analysis and comparison of Meta Business Suite and third-party schedulers, we conclude that Meta Business Suite is best to manage Facebook-owned platforms: Facebook and Instagram. Third-party schedulers let you manage not only Facebook and Instagram but also Twitter, YouTube, LinkedIn, and Pinterest.

In terms of content creation, third-party schedulers offer more resources than Meta Business Suite, including free image libraries, GIFs, and advanced editing tools.

If you have a small team or manage your B2B Facebook and Instagram accounts only, Meta Business Suite is the right tool. However, for large teams, and usage of social media platforms other than Facebook and Instagram, it’s important to use third-party apps.

Not sure if Meta is for you or need help managing your social media? Reach out to us today

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