Complete Guide on Content Marketing for Carbon Companies and Startups

The growth of carbon companies in the startup ecosystem has been substantial over the last few years. But when it comes to who’s succeeding at establishing a brand that lasts and becomes a common name in the ecosystem, there are only a handful.  In this guide, we look into how carbon companies and startups can […]

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Complete Guide on Content Marketing for Manufacturing Companies 

Manufacturing companies often take the route of performance marketing, networking, affiliates, partnerships and similar tactics to grow their business. But what if we said even manufacturing companies can benefit from content marketing?  In this guide, we look into what, why and how of content marketing for manufacturing companies.  Quick recap: What are manufacturing companies?  Manufacturing

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customer journey map

Why Do You Need a Customer Journey Map for Content Marketing in B2B SaaS

Even with a thorough content marketing strategy, customers can drop off at any point in their journey. It’s crucial to understand the reasons behind these drop-offs, identify when, where, and why they occur.  This is where customer journey mapping becomes invaluable. It helps create better content marketing strategies by guiding customers smoothly from the top

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Semrush Holiday Marketing Calendar: Lessons for B2B SaaS Marketing

Semrush Holiday Marketing Calendar: Lessons for B2B SaaS Marketing

B2B SaaS marketing lessons from the Semrush holiday marketing calendar campaign.  Most companies generate a huge chunk of their revenue during the holidays, accounting for up to 20-40% of their annual sales. All of this is accomplished through the holiday season campaigns that offer generous discounts. But unlike B2C companies, B2B SaaS companies don’t get

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