How to research for a blog post before actually writing it

If your research technique relies on an ambiguous definition of “read a lot,” you need to level up your game.    The ambiguous read-a-lot approach envelops you in suffocating pressure. Your brain cells fail to write more than a few sentences, and you enter the rabbit hole of over-research.    Here is how to research […]

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A Beginner’s Guide To Tumblr For Business

Most businesses often struggle to understand the complete use of micro-blogging platform “Tumblr”. Sure, it caters to a unique audience. The contributions made here are usually NOT run-of-the mill content. But despite being niche, it is not able to ring a bell even today. Well, there are a number of reasons for that: Even though

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How Startups Are Using Content Marketing This Friendship Day!

Content marketing has been ‘the’ buzzword in the digital industry for quite sometime now. Having proved its worth across all digital platforms – be it social media, business websites or blogs, it is constantly being called the knight in shining armor for businesses. But what’s so different this year? The fact that even startups are

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